'Preacher' Holding Off Retail 'Apocalypse'

Target's 'X-Men' yearbook and Best Buy's Steelbook

A couple of retailers offered exclusives for Fox's X-Men: Apocalypse on disc, but Sony Pictures' Preacher: Season One had more.

For the latest "X-Men" movie, Fox offered a Blu-ray combo pack with a digibook containing an Xavier's School for Gifted Youngsters 1983 yearbook. Target also had free popcorn with select copies of the X-Men: Apocalypse Blu-ray.

Best Buy offered the X-Men: Apocalypse Blu-ray in Steelbook packaging. Best Buy also offered Steelbooks of previous "X-Men" movies for $14.99 each, with a $5 discount when purchased with the Apocalypse Steelbook.

For "Preacher," Best Buy offered a graphic novel with the Blu-ray of the first season. Target offered the Blu-ray with Steelbook packaging. And Amazon.com had a version of the Blu-ray with an exclusive bonus disc.

Target offered collectible cards with DVDs of Fox's American Horror Story: Hotel.

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'Warcraft' Wins the Exclusives Battle

Target's 'Warcraft' Blu-ray

Universal's Warcraft arrived on disc Sept. 27 with a few retail exclusives.

Target offered the fantasy film based on the World of Warcraft video game as a Blu-ray/DVD combo pack with exclusive packaging and eight collectible character cards.

Walmart touted a steelbook edition of the film.

Among other titles, Walmart offered another of its DVD variants, this time on Warner's Central Intelligence, which came with different box art and fewer extras.

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'Turtle' Exclusives Out of the Retail Shadows

The Walmart gift set, Target shell and Best Buy Steelbook for 'Teenage Mutant Ninja Turtles: Out of the Shadows'

Paramount's Teenage Mutant Ninja Turtles: Out of the Shadows arrived at retail Sept. 20 with plenty of packaging configurations on its own, so adding several retailer exclusives into the mix certainly gave consumers a lot to keep track of.

The release included the film on DVD, a Blu-ray/DVD combo pack, a 3D Blu-ray combo pack, and a 4K Ultra HD Blu-ray combo pack. The discs were packed with a set of reversable TMNT headband masks (though the 3D version wasn't stocked at all stores). The movie was also packaged with the 2014 original as part of a gift set that incuded a lunchbox shaped like the Turtles' truck.

Walmart offered a gift set of the Blu-ray packed with figurines of the Turtles and bad guys Bebop and Rocksteady.

Best Buy had the Blu-ray combo pack in a Steelbook case.

And Target had the Blu-ray combo pack in special shell packaging, plus an exclusive bonus Blu-ray disc that added featurettes called "Further Mutations," "Mutant Rides" and "Brazil Breakdown."

Target also offered Universal's Neighbors 2: Sorority Rising with a DVD bonus disc. In addition, for Disney's Beauty and the Beast: 25th Anniversary Edition, Target offered the Blu-ray in 32-page storybook packaging.

The previous week's Captain America: Civil War Blu-ray came with free popcorn at Target.

Best Buy offered both "Neighbors" movies on Blu-ray for $25 when purchased together.

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'Captain America' Blu-rays Fight Retail 'Civil War'

Best Buy's 'Captain America: Civil War' Steelbook

Retailers attached a couple of exclusives to Disney's Captain America: Civil War Sept. 13.

Best Buy offered the 3D Blu-ray combo pack of the latest Marvel film with a collectible Steelbook case.

Target offered the Blu-ray of the film with a couple of exclusive digital extras, featuring behind-the-scenes looks at Ant-Man and Winter Soldier in the movie, plus a one-month free trial of Marvel Unlimited, which allows fans to access more than 17,000 digital comic books.

The Disney store offered an exclusive lithograph set and $10 off any purchase of $40 or more.

For Warner's The Conjuring 2, Walmart offered an exclusive DVD version with different box art and the chain's typical no-extras configuration. Walmart also had a DVD two-pack of both "Conjuring" films.

Another title with a few exclusives was Universal's Barbie: Star Light Adventure. Target offered a free adventure pet with the purchase of the movie or a tie-in doll. Walmart offered a DVD two-pack that paired the new direct-to-video movie with Barbie Dreamtopia.

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'Now You See' Exclusives

Target and Best Buy 'Now You See Me 2' Blu-rays

Lionsgate's Now You See Me 2 was the retailers' choice for the big exclusives among the Sept. 6 titles.

Target offered a special Now You See Me 2 Blu-ray combo pack with special box art and an exclusive bonus DVD containing 30 minutes of content: "The Horsemen Return" featurette and a "NYSM2 On-Set Diary" featurette.

Best Buy offered the movie's Blu-ray combo pack with special Steelbook packaging. Best Buy also offered the first film with a Steelbook case for $12.99.

Best Buy also offered a Steelbook for Warner's The Flash: The Complete Second Season.

Walmart offered a DVD set of Sony Pictures' Money Monster with a DVD of The Ides of March.

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Best Buy Offers Special 'Arrow' Steelbook

Best Buy's 'Arrow' Steelbook

Best Buy is selling an exclusive Blu-ray edition of Warner's Arrow: The Complete Fourth Season with a steelbook case.

The special packaging is just about the only retail exclusive linked to any of the Aug. 30 new releases.

Best Buy will also have a steelbook case for the upcoming Blu-ray of Warner's The Flash: The Complete Second Season, due Sept. 6.

Also, Best Buy will have an exclusive steelbook for Disney's Captain America: Civil War Blu-ray, arriving Sept. 13. Fans can preorder the exclusive steelbook version now.

Best Buy continued its promotion for a free $10 gift card with $50 in spending on select TV seasons on disc. The retailer also offered a three-for-$20 deal on select Blu-rays.

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Exclusives Caught Between a Walker and a 'Huntsman'

'Walking Dead: Season 6' covers at Best Buy and Target

All three of the major retailers offered exclusive promotions tied to Universal's The Huntsman: Winter's War and Anchor Bay's The Walking Dead: Season 6.

For Huntsman, Best Buy offered exclusive steelbook cases for the Blu-ray and Ultra HD Blu-ray editions. Target offered the movie with a 28-page booklet. And Walmart offered more than 30 minutes of exclusive bonus content.

With the latest "Walking Dead" season, Best Buy offered an exclusive lenticular Blu-ray cover. Best Buy also offered special lenticular covers on previous season as well. Target offered an exclusive steelbook case, while Walmart had an exclusive bonus disc with more than 70 minutes of footage from the Madison Square Garden fan premiere event.

For Lionsgate's Roots remake, Walmart offered the DVD and Blu-ray with two exclusive extras running more than 40 minutes.

Best Buy offered a metalpak case with the first season of Anchor Bay's "Ash vs. Evil Dead" on Blu-ray, and lenticular box art for Paramount's NCIS: Season 13. Best Buy also touted a deal for a free $10 gift card with the purchase of $50 or more of select TV seasons.

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Raising an Eyebrow at 'Angry Birds'

(L-R): Walmart's and Target's 'Angry Birds Movie' exclusives

Several exclusives arrived at retail Aug. 16, some of them based on Sony Pictures' The Angry Birds Movie.

For the animated adaptation of the popular mobile phone video game, Target offered a special "Red Edition" with fuzzy-eyebrow packaging, wearable eyebrows and more than 20 minutes of exclusive bonus content. In additionn, Target offered an instant $5 saving swith the purchase of the movie with a Lego "Piggy Plane" attack set (priced at $19.99).

Walmart offered a gift set containing the Blu-ray combo pack with a plush doll of the Red character.

Among other titles, a few retailers had some exclusives in the form of special early availablility. Best Buy had the Blu-ray of Paramount's South Park: Season 19, available everywhere else Sept. 6. Amazon.com had Sony Pictures' Community: The Complete Series boxed set, which comes with a "yearbook" guide book.

Best Buy offered a $10 gift card with the purchase of $50 or more on select TV seasons.

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'Killing Joke' Available in Special Retail Exclusive Packaging

Best Buy's 'Killing Joke' Blu-ray with comic book

Retailers gave fans a few packaging options when choosing to pick up Warner's Batman: The Killing Joke.

Warner released the movie as a DVD, a Blu-ray combo pack and a Blu-ray with a Joker figurine.

Best Buy offered a deluxe version of the figurine gift set that also included a version of the Batman: The Man Who Laughs graphic novel.

Target offered the Blu-ray combo pack with a steelbook case.

Target also had exclusive covers for Sony Pictures' The Blacklist: The Complete Third Season DVD and Warner's Blindspot: The Complete First Season Blu-ray.

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Finding Exclusives Like a 'Boss'

Walmart's 'The Boss: High-Roller Edition'

A few stores had exclusive promotions tied to Universal's The Boss, a comedy with Melissa McCarthy that arrived on shelves July 26, shortly after the theatrical debut of her Ghostbusters remake.

Best Buy offered a free T-shirt with the film's logo with purchase of The Boss Blu-ray. The shirt was offered on its own for $9.99.

Walmart offered a special "High-Roller Edition" Blu-ray with 30 minutes of exclusive bonus materials.

Among other offers, Best Buy had a 3-for-$20 deal on recent Blu-ray releases, and an $8 Jason Bourne movie coupon with the purchase of select titles.

Target offered Warner's Batman v Superman with a six-pack of Dr. Pepper.

 

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