'Turtle' Exclusives Out of the Retail Shadows
20 Sep, 2016 By: John Latchem
Paramount's Teenage Mutant Ninja Turtles: Out of the Shadows arrived at retail Sept. 20 with plenty of packaging configurations on its own, so adding several retailer exclusives into the mix certainly gave consumers a lot to keep track of.
The release included the film on DVD, a Blu-ray/DVD combo pack, a 3D Blu-ray combo pack, and a 4K Ultra HD Blu-ray combo pack. The discs were packed with a set of reversable TMNT headband masks (though the 3D version wasn't stocked at all stores). The movie was also packaged with the 2014 original as part of a gift set that incuded a lunchbox shaped like the Turtles' truck.
Walmart offered a gift set of the Blu-ray packed with figurines of the Turtles and bad guys Bebop and Rocksteady.
Best Buy had the Blu-ray combo pack in a Steelbook case.
And Target had the Blu-ray combo pack in special shell packaging, plus an exclusive bonus Blu-ray disc that added featurettes called "Further Mutations," "Mutant Rides" and "Brazil Breakdown."
Target also offered Universal's Neighbors 2: Sorority Rising with a DVD bonus disc. In addition, for Disney's Beauty and the Beast: 25th Anniversary Edition, Target offered the Blu-ray in 32-page storybook packaging.
The previous week's Captain America: Civil War Blu-ray came with free popcorn at Target.
Best Buy offered both "Neighbors" movies on Blu-ray for $25 when purchased together.
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