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Finding Exclusives Like a 'Boss'

26 Jul, 2016 By: John Latchem

Walmart's 'The Boss: High-Roller Edition'

A few stores had exclusive promotions tied to Universal's The Boss, a comedy with Melissa McCarthy that arrived on shelves July 26, shortly after the theatrical debut of her Ghostbusters remake.

Best Buy offered a free T-shirt with the film's logo with purchase of The Boss Blu-ray. The shirt was offered on its own for $9.99.

Walmart offered a special "High-Roller Edition" Blu-ray with 30 minutes of exclusive bonus materials.

Among other offers, Best Buy had a 3-for-$20 deal on recent Blu-ray releases, and an $8 Jason Bourne movie coupon with the purchase of select titles.

Target offered Warner's Batman v Superman with a six-pack of Dr. Pepper.


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About the Author: John Latchem

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