Exclusives Caught Between a Walker and a 'Huntsman'23 Aug, 2016 By: John Latchem
All three of the major retailers offered exclusive promotions tied to Universal's The Huntsman: Winter's War and Anchor Bay's The Walking Dead: Season 6.
For Huntsman, Best Buy offered exclusive steelbook cases for the Blu-ray and Ultra HD Blu-ray editions. Target offered the movie with a 28-page booklet. And Walmart offered more than 30 minutes of exclusive bonus content.
With the latest "Walking Dead" season, Best Buy offered an exclusive lenticular Blu-ray cover. Best Buy also offered special lenticular covers on previous season as well. Target offered an exclusive steelbook case, while Walmart had an exclusive bonus disc with more than 70 minutes of footage from the Madison Square Garden fan premiere event.
For Lionsgate's Roots remake, Walmart offered the DVD and Blu-ray with two exclusive extras running more than 40 minutes.
Best Buy offered a metalpak case with the first season of Anchor Bay's "Ash vs. Evil Dead" on Blu-ray, and lenticular box art for Paramount's NCIS: Season 13. Best Buy also touted a deal for a free $10 gift card with the purchase of $50 or more of select TV seasons.