M-Go Transforming to FandangoNow16 Mar, 2016 By: Erik Gruenwedel
M-Go, the former Technicolor and DreamWorks Animation transactional VOD joint venture acquired by online movie ticket service Fandango, is being rebranded FandangoNow, beginning March 30.
M-Go in 2012 inked distribution deals with five major studios, which included the cloud-based UltraViolet digital file platform.
The digital service, whose corporate parent is Comcast, joins a crowded field of platforms offering new-release movies and TV shows for rent and purchase. Digital sales of movies in 2015 reached $1.89 billion, while transactional VOD rentals topped $1.9 billion, according to DEG: The Digital Entertainment Group.
“The launch of FandangoNow is a huge milestone for the company, as we aim to deliver the best movie experience anytime and anywhere, across the total movie lifecycle,” Paul Yanover, president of Fandango, said in a statement.
The service’s launch coincides with the home entertainment debuts of Oscar winners The Revenant and The Hateful Eight, among others.
Fandango in February bought Warner Bros.-owned Flixster.com and rating service Rotten Tomatoes in an equity deal that made the studio a minority owner of the ticket service.
Flixster Video, the home entertainment and UltraViolet redemption service, was not included in the transaction, but will transition registered UV users over time to FandangoNow.
“No one will lose access to their [UV] content,” Jim Noonan, SVP of worldwide strategic promotions and communications, at Warner Bros., said in an email at the time of the transaction.
Indeed, UltraViolet accounts grew by nearly 20% in 2015, with the total number currently at more than 25 million with 165 million movies and television shows in UltraViolet libraries, according to DEG.