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M-Go, Samsung to Stream 4K Content

6 Jan, 2014 By: Chris Tribbey

LAS VEGAS — This spring, transactional VOD entertainment service M-Go will stream 4K Ultra-HD (UHD) content on Samsung UHD TVs, offering 100 4K movies at launch, the companies announced at the International Consumer Electronics Show (CES).

The move will make M-Go the first retailer to upscale or optimize content that wasn’t authored or produced in 4K and stream it directly through connected TVs.

“It’s been coming about for a while,” said M-Go CEO John Batter. “We’ve been watching the market very closely. We want to be a premium service, in front, and we think UHD is, obviously, premium. We decided we needed to select one partner to work with, and Samsung was the obvious choice. Ultimately we’ll expand to other devices.”

Consumers will only need a 3 Mbps connection to stream the 4K movies, some of which will be available before disc. M-Go did not share pricing of the 4K movies, though Batter did add: “UHD is premium content and deserves a premium price.”

M-Go worked with parent company Technicolor — which runs M-Go along with DreamWorks Animation — to enhance the original content source files from studios, and upgrade the color acuity and image depth of the content for UHD TV owners.

“M-Go is working very closely with our studio partners, chip manufacturer partners, Technicolor and Samsung to deliver on the full 4K promise: not just ‘more pixels’, but ‘better pixels,’” Batter said.

M-Go did not share specific content partners at CES, though at a Samsung press event, Joe Stinziano, SVP of home entertainment marketing for Samsung Electronics America, said Paramount Home Media Distribution and 20th Century Fox Home Entertainment would offer 4K content on the company’s UHD TVs.

“We’ve proven our design leadership time and time again,” Stinziano said.

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