Insights from home entertainment industry experts. Home Media blogs give you the inside scoop on entertainment news, DVD and Blu-ray Disc releases, and the happenings at key studios and entertainment retailers. “TK's Take” analyzes and comments on home entertainment news and trends, “Agent DVD Insider” talks fanboy entertainment, “IndieFile” delivers independent film news, “Steph Sums It Up” offers pithy opinions on the state of the industry, and “Mike’s Picks” offers bite-sized recommendations of the latest DVD and Blu-ray releases.
Warner's disc release of the new Godzilla remake burst onto retail Sept. 16 with promotional exclusives at most of the major retailers.
Best Buy offered the Godzilla Blu-ray for $19.99, or $9.99 with the purchase of a TV title $14.99 or up. Best Buy also offered the prequel graphic novel Godzilla: Awakening for $2.99 with the purchase of the film.
Walmart offered a special single-disc Godzilla DVD, as opposed to the two-DVD special edition DVD available everywhere else. The $14.96 Walmart DVD offered only a couple of the bonus featurettes from the array of extras found on the other disc versions.
Target presented the Godzilla Blu-ray with the exclusive 30-minute featurette Godzilla: Rebirth of an Icon.
Target also had exclusive content with Fox's Sleepy Hollow: Season One, as well as a digibook of artwork based on the show.
In addition, Target offered a free mini doll with the purchase of Universal's Barbie and the Secret Door. For Fox's The Fault in Our Stars, Fox offered a $5 savings with the purcase of the film with its CD soundtrack or the original book.
Other extras at Walmart included the exclusive titles The Perfect Wave on DVD ($12.96) or Blu-ray ($17.96) from Anchor Bay, and Lionsgate's animated Jungle Master ($12.96). For The Fault in Our Stars, Walmart offered two bonus song downloads, and for Sony Pictures' Think Like a Man Too, Walmart offered the DVD packed wih the first film for $19.96. In addition, Walmart offered the Barbie and the Secret Door DVD packed wih a Sing-along With Barbie DVD ($14.96). Walmart also had a $14.96 two-pack of Thomas & Friends: Tale of the Brave — The Movie available through Vudu with the five-episode Thomas & Friends: Engines to the Rescue DVD.
Display touting Walmart's 'Captain America' character disc covers
The Sept 9 retail release of Marvel’s Captain America: The Winter Soldier, distributed by Walt Disney Studios Home Entertainment, was accompanied by a few retailers offering exclusive covers for the hit action title.
Walmart went all out with five variable character-based covers for the 3D Blu-ray combo pack. Consumers could choose from box art containing Captain America, Black Widow, Winter Soldier, Falcon or Nick Fury.
Best Buy offered the 3D Blu-ray of Captain America: The Winter Soldier with exclusive steelbook packaging.
Apple's iTunes offered the movie with an exclusive four-minute featurette about the film's elevator fight. This is available not only to people who buy the film at iTunes, but also those who redeem their Disney Movies Anywhere digital copy code included with the disc.
Target promoted an exclusive six-minute behind-the-scenes featurette with the 3D Blu-ray, redeemable through its Target Ticket digital streaming service. However, the site wasn’t configured to redeem the digital copy code for the version of the film with the extras, leaving many consumers frustrated and complaining on message boards that the content they wanted wasn’t available on the release date (Sept. 9). TargetTicket.com did credit some accounts that already burned the code on the non-extras version to let them directly buy the correct version of the digital copy containing the exclusive featurette, or added the extras to those who already redeemed the code. The redemption problems were resolved by the next day when Target made the extras version the only one available at TargetTicket.com.
Target also offered exclusive bonus content with discs of the fifth season of “The Vampire Diaries” and the first season of Sony Pictures’ “The Goldbergs.”
Target has also been promoting Target Ticket with stickers on select Blu-ray and DVD packages offering a $5 credit with a new digital purchase at the site.
Walmart's 'Walking Dead: Season Four' with prison key
Anchor Bay’s Aug. 26 disc release of The Walking Dead: The Complete Fourth Season unsurprisingly received the significant amount of retail attention a monster-hit show of its stature deserves.
Walmart had the biggest exclusives, offering at least four different versions of the title on shelves. All of them came with a bonus Songs of Survival Vol. 2 CD.
In addition to standard DVD and Blu-ray editions, Walmart offered special DVD and Blu-ray boxed sets of the show containing a collectible prison key. This is a variation of the exclusive that was sold as a preorder from the Anchor Bay booth at this year's San Diego Comic-Con International.
Target offered the Blu-ray with steelbook packaging, while Best Buy offered it with lenticular cover art.
For Fox’s Sons of Anarchy: Season Six, Walmart offered the DVD and Blu-ray sets with a pack-in knit cap, while Best Buy offered access to six issues of a digital comic book based on the series.
Walmart also had exclusive availability of an animated film called The Jungle Bunch 2: The Great Treasure Quest, from Universal, offered at $9.96.
For the second week of The Amazing Spider-Man 2 Blu-ray ($24.99), Target offered an instant $10 savings when the title was purchased at the same time as a triple attack electronic Spidey action figure, priced at $15.
Amazon's 'Amazing Spider-Man 2' Electro Head
Sony Pictures Home Entertainment pulled out all the stops to promote the Blu-ray and DVD release of The Amazing Spider-Man 2 Aug. 19, with promotional exclusives available at every major retailer.
The biggest one came via Amazon.com, which offered an exclusive gift set of the 3D Blu-ray combo pack of the film with packaging in the form of a bust of the villain Electro. The set is listed at $149.99 but Amazon had it for as low as $74.99.
Target offered Blu-ray copies with a bonus disc containing the featurette "Something Sinister This Way Comes: A Look at Spider-Man’s Most Fearsome Foes.” In addition, Target’s exclusive sets had a coupon for free popcorn and soda at the Target Café.
Best Buy offered the Amazing Spider-Man 2 Blu-ray with a collectible Magno case and comic book. In addition, Best Buy offered $10 off ASM2 with the purchase of a TV title $14.99 or higher.
Walmart offered a Blu-ray two-pack of the new film with its 2012 predecessor.
Walmart's 'Divergent' Deluxe Edition
The Aug. 5 release of Lionsgate's Divergent prompted the major retailers to line up their own exclusives to try to attract buyers.
Walmart offered the most substantial edition of Divergent, loading a deluxe version of the Blu-ray combo pack with a 32-page collector's book, four additional featurettes, an excerpt from the new Four book, photo spreads and more.
Target offered the Divergent Blu-ray combo pack with exclusive box art, temporary tattoos and a bonus disc with 45 minutes of additional featurettes.
Best Buy offered the Divergent Blu-ray with steelbook packaging.
Other exclusives at Walmart included a $14.96 DVD of a new live-action Tarzan movie, from Lionsgate, and a DVD of Nickelodeon's Teenage Mutant Ninja Turtles: Pulverizer Power ($5).
Target's 'Rio 2' With Plush
Each of the big three major retail chains offered consumers its own exclusive promotion for the home video release of Fox's Rio 2.
Target offered the Blu-ray combo pack (non-3D version) with an exclusive pack-on plush toy, while Walmart offered the Rio 2 Blu-ray combo pack with a light-up, sound activated slapband.
Best Buy didn’t have an exclusive edition of Rio 2, but the chain did give shoppers a chance to buy a Rio 2 lunchbox for just $4.99 (regular price $9.99) with the purchase of the film on disc.
In addition, Best Buy is already taking preorders for the Blu-ray of Dawn of the Planet of the Apes, offering 100 My Best Buy bonus points.
Copies of the sci-fi thriller Under the Skin, however, were in scarce supply at Best Buy, with most stores not stocking the Lionsgate title. The Best Buy website listed the title as available at the Costa Mesa, Calif., location, but it was not seen in the ne-release section or any of the store’s other disc aisles.
For Entertainment One’s Hell on Wheels: The Complete Third Season, Target offered a set of character cards with the DVD.
Without many major new releases July 8, Walmart put less focus on the widely available new releases than it did on its own exclusive titles, of which it had several for the week.
Possibly timed to take advantage of the July 18 theatrical release of Disney’s Planes: Fire and Rescue, Walmart trotted out Lionsgate’s animated sequel Wings: Sky Force Heroes for $12.96 and a double feature DVD of both “Wings” films for $16.96.
Timed with the World Cup, Walmart exclusively offered at $14.96 Universal’s The Class of ’92, a documentary about the rise of the Manchester United soccer club due to a fresh roster of young superstar talent, including David Beckham.
Finally, Walmart had a $9.96 DVD of CBS’s Walker Texas Ranger: One Riot, One Ranger, a feature presentation of the show’s first episode, plus a Vudu digital copy. Promotional materials touted the title as the first in a series.
Best Buy offered an exclusive Blu-ray of Asylum’s Hercules Reborn, while Target had a two-DVDs-for-$8 sale.
Studios steered clear of releasing any major titles in the week leading into the July 4 holiday, resulting in most of the July 1 new releases being TV DVD fare or obscure theatrical titles with low box office tallies.
The only real retail exclusives for the week came from Target, which tied promotions to a couple of kidvid titles. For Nickelodeon’s Teenage Mutant Ninja Turtles: The Good, the Bad and Casey Jones, Target gave away a free 5.5-oz box of Kraft macaroni & cheese with purchase of the DVD.
Target also offered a $5 savings with the purchase of the Monster High: Clawesome Double Feature and any “Monster High” Art Class doll. The double feature includes the animated specials Fright On! and Escape From Skull Shores.
Best Buy touted $8 Fandango discounts toward theatrical tickets to the new Dawn of the Planet of the Apes film with purchase of earlier “Planet of the Apes” movies on disc.
Other sales at Best Buy included a selection of $4.99 DVDs (or three for $10) and $7.99 Blu-rays (or three for $20). Best Buy also had a front-of-store display of “James Bond” films on Blu-ray for $4.99 each.
Target also has early availability of Universal’s Necessary Roughness: Season Three and Royal Pains: Season Five for $19.99 each. The titles will be widely available Sept. 23.
When word got out that X-Men: Days of Future Past would feature a time travel component, many fans became excited at the prospect. Sure, time travel is sometimes a crutch that franchises fall back on when they run out of stories to tell, but it’s also one of the unique conventions of science-fiction and fantasy that can instantly refocus a series in interesting ways.
In an age of remakes and reboots, it also gives filmmakers a chance to reshape franchises for new audiences while maintaining a connection to what came before. For “X-Men,” that meant not only uniting the casts of the original “X-Men” trilogy and its prequel, X-Men: First Class, but it gave director Bryan Singer a chance to address a problem common to long-running series: a growing list of contradictions that began popping up between films. Among the fanboy crowd, complaints about such things can be deafening.
So, for X-Men: Days of Future Past, the seventh film in the “X-Men” film franchise, time travel presented not only the catalyst for a story that “X-Men” fans would relish, but it also let the writers hit the reset button in a way that lets them carry on with the First Class continuity without worrying too much about inconsistencies with the previous films (a fact demonstrated in a final scene that tells the audience it’s OK to expect things can change).
Interestingly, the “X-Men” use of a standard sci-fi trope to reboot itself is extremely similar to another prominent sci-fi franchise, “Star Trek,” which in 2009 also used a time travel plot as the framing device for a reboot. Both films involved a traveler from the future changing history, and in the process resetting the franchise from what had come before without fully divorcing itself from the earlier stories.
This is a new approach to reboots, which typically wipe the slate clean, advancing a storyline with new actors as if the earlier works hadn’t existed, even though everyone knows they did (Casino Royale, The Amazing Spider-Man and Jack Ryan: Shadow Recruit are just a few prominent examples of this).
Journey Into History
It’s only natural that time travel would emerge as a way to shape a reboot, since as a storytelling gimmick time travel solves any number of issues, the first being a lack of creativity. The prospect of characters meeting younger or older versions of themselves or interacting with historical or future events just opens up a bevvy of potential plot ideas. Men in Black 3 went this route after the franchise went dark for 10 years.
Time travel in movies and TV shows has had a long and varied history as a plot device, but certainly a popular one. While various authors had toyed with the concept as a literary device, Mark Twain’s A Connecticut Yankee in King Arthur’s Court and H.G. Wells’ The Time Machine at the end of the 19th century were among the first major works to spark public interest in the idea of time travel.
Twain’s version was less interested in the mechanism of time travel, using a simple blow to the head to send a man back in time to Camelot. Wells’ story zeroed in on the mechanics of how someone could travel through time, and indeed, the 1960 film version of The Time Machine was one of the first major films to really outline time travel as in a scientific way, presenting history as immutable despite the potential presence of someone from the future (a concept completely botched by the film’s 2002 remake).
Since then, the use of time travel in film has enjoyed a complicated history, as writers determined new ways to use the plot device to create interesting situations. Along the way, the desired dramatic outcomes led to vastly different sets of rules for how time travel actually worked within a story — usually some variation of whether history could change or not.
Most Hollywood screenwriters will write time travel stories in which history is changeable, usually some variation of the protagonist having to correct a wrong of some sort. The TV show “Quantum Leap” made this its weekly premise. The underlying story arc wasn’t much different from a typical cop tries to stop a criminal act type of story, but the wrinkle of time travel gave it some extra oomph, raising the stakes or adding new motivations that otherwise couldn’t exist. Changing history could provide for a satisfying conclusion (albeit in ways that would ultimately make no sense if you actually think about them for more than a minute).
For example, the recent Looper is an effective thriller based on the idea a young hitman having to track down his older self, who is on a mission to prevent a disastrous future. Not only can the timeline be changed, but, as is the case with many time travel stories, the entire plot rests on the existence of two mutually exclusive potential futures both happening, which is logically impossible.
Of course, this is why the phrase “alternate reality” is a popular one in time travel fiction, and even something of a sub-genre in itself. It’s always fun to look at alternate versions of familiar things in fiction, especially when given a chance to explore the darker side of a franchise. This is the It’s a Wonderful Life Scenario, seen in some of the classic episodes of “Star Trek,” “Buffy the Vampire Slayer” and others.
That’s not to say that stories with internally consistent timelines can’t work. The 1995 film 12 Monkeys is probably the best example of one of those. There’s also 1980’s The Final Countdown, built around the intriguing premise of modern jets vs WWII planes, although it’s mostly just talking about theory with little actually happening aside from a few events to make sure history unfolds as its supposed to, as a giant vortex sucks things back and forth through time when needed.
Funny as it may be to consider, the “Bill & Ted” films also presented time travel as an internally consistent loop, though this achievement is dampened a bit by the supernatural nature of the second film.
And if it’s too confusing to keep track of, there’s always “Doctor Who,” which just goes with the flow and saddles its time traveling main character with whatever rules are needed to tell a good story that week (although, in general, the show falls back on “some things can’t be changed, some things can, but if The Doctor knows the outcome of an event he can’t change it).
You know, Between The Doctor’s beloved TARDIS and Bill & Ted, there seems to be an abundance of time-travelling phone booths in science-fiction.
Tools and Talent
With storytelling as the writer’s primary motivation, and with most writers not being actual scientists, the method of time travel soon became secondary to the intended impact of the story. Anything from black holes to intense concentration could be enough to induce temporal displacement. Actually stopping for a moment to dwell on the physics of the thing was a rarity.
In “Back to the Future,” for example, the time machine, made from a DeLorean car, was practically a character in the film and one of its most popular elements. And the film’s humorous attempts to provide a logical context for the time travel didn’t detract from the film’s real goal, which was to tell the story a boy getting to hang out with his father when they were the same age. Back to the Future Part II, on the other hand, went out of its way to present a zany time travel adventure, filled with multiple versions of the same character, alternate timelines and potential paradoxes. The third film would return more to a character based approach, offering a love story between two people of vastly different eras brought together by a mutual affinity for knowledge.
Aside from “Back to the Future,” the most famous time travel-based franchise is probably “The Terminator,” a richly textured fictional world of a future overrun by cyborgs and their attempt to wipe out the resistance leader who defeats them by killing his mother, Sarah Connor, before he’s even born. In the process, their efforts to erase John Connor’s existence are directly responsible for his birth.
Days of Future Past is pretty much a reverse-Terminator. Both films showcase a future world overrun by artificial intelligence and machines of war. Where the plot of The Terminator is motivated by the machines using time travel to wipe out humanity, Days of Future Past is motivated by humanity (or the mutant strain of it) using time travel to erase the machines.
The "Terminator” films managed to exhibit both types of rules as the franchise went on, with the creation of the terminators as a result of the time travel from the first film suggesting a predestination paradox (when time travel is required to make the future possible, also known as a causality loop).
By the way, the hypothetical existence of causality loops even in an internally consistent time travel loop is for me the biggest logical problem with the existence of time travel in real life, since it opens up the door, so to speak, for ideas and objects to be created out of nothing. Take Star Trek IV: The Voyage Home, for example, Scotty trades the formula for transparent aluminum for some plexiglas so he can build a tank to transport whales into the future, where they are extinct. He does this on the assumption the guy he gives the formula to is the inventor of it anyway. But the guy never invented anything, he only got it from Scotty who had it because he was from the future. Thus, the time travel loop has to take the credit for inventing transparent aluminum (a similar loop occurs in the 2009 Star Trek film).
In the 1980 film Somwhere in Time, a young man receives a watch from an old woman, and when he finds out why he figures out how to travel back in time to meet her younger self, to whom he gives the watch he brought from the future. This is then the watch she gives him as an old woman. So, not only was the watch never actually created (but by the time loop itself), its precise age is paradoxically infinite, since it is simultaneously its current age plus the duration of the time loop.
Anyway, Terminator 2: Judgment Day tries to weasel out of its causality loop by suggesting that history can be changed, prompting Sarah to kill the guy who invents the terminators to prevent the evil future from happening. The film’s alternate ending even shows a happier future, but the theatrical cut leaves this an open question.
And then Terminator 3 dumps all over this, replacing the “there is no fate but what you make” message with “fate will always win.” This is emblematic of a relatively new variant in the time travel rules that straddles the line between both types by saying that history isn’t as important as destiny, and that specific events can change but the universe will work to maintain a bigger picture (e.g., Judgment Day can be averted for a time, but is inevitable) which is a nicely literary romantic notion if ultimately lacking in any logical foundation. The 2009 Star Trek hinted at this as well by putting all the younger versions of the TOS characters together even though history had been drastically altered.
Now there’s a “Terminator” reboot in the works, and it will be interesting to see how they handle that from a storytelling standpoint, since Arnold Schwarzenegger is again playing a terminator and the franchise has time travel in its DNA. It already took an alternate reality approach when the “Sarah Connor Chronicles” TV show followed up T2 by ignoring the third movie.
Of course, just because time travel is a staple of a franchise doesn’t mean it’s the best way to reboot it. The third film in the original “Planet of the Apes” series used time travel to bring the future apes back to the Earth of the present (in that case the 1970s), where their offspring ended up being responsible for the evolution of apes seen in the first film. “Apes,” of course, went with the more traditional reboot, first with Tim Burton’s derided 2001 remake, and then the superior 2011 Rise of the Planet of the Apes, which took more of a prequel homage direction (to be followed in July by Dawn of the Planet of the Apes).
Retcons and Reactions
The prospect of a reboot can be a touchy subject among fans, who are often wary of investing interest in a continuing storyline if it suddenly stops continuing because the writers ran out of ideas. While time travel attempts to placate this concern, reactions to its use as a reboot agent have had mixed results. The reaction of “Star Trek” fans to the use of the plot device was polarized to say the least, while fans of the “X-Men” films have been mostly in support of its use there.
This varied reaction undoubtedly stems in part from the vast differences in the nature of the two franchises.
“Star Trek,” being primarily a TV franchise, had amassed more than 700 episodes from five live-action series, many of them also dealing with time travel plots. The 2009 film created a divergent timeline from before the era of the original 1960s “Star Trek” series. While the film’s writers insisted it was only an alternate reality, many fans interpreted the story as erasing not only the events of the original series, but also sequel series “Star Trek: The Next Generation,” “Deep Space Nine” and “Voyager” (not that there’d be much uproar over losing “Voyager”). That meant that the panned prequel series “Enterprise” was the only lasting bit of “Star Trek” continuity, which didn’t sit well with fans. Also confusing was the fact that the technology seemed vastly different than what it should have been had this new continuity really been connected to the old one.
In 2013, Star Trek Into Darkness further attempted to exploit the connection between the old and new continuities by reintroducing fan-favorite elements with alternate storylines, which just raised more questions. Why bother with the reboot if only to keep playing in the old continuity, and not as satisfyingly as it was portrayed to begin with?
In contrast, it’s widely acknowledged that the “X-Men” use of time travel as a reboot agent erased mostly aspects of the franchise that fans didn’t like, which says a lot, since lit basically says all the movies except First Class didn’t happen either, even the good ones).
Another key difference is the fact that Days of Future Past is a follow-up to X-Men: First Class, which is basically a pure prequel to all the other “X-Men” films and kind of a more traditional reboot in its own right. It didn’t involve time travel, but was simply set in the 1960s. Days of Future Past in many ways was an attempt to reconcile discrepancies between First Class and what was established about mutant history in the “X-Men” trilogy, but it also gave Singer an excuse to gloss over his own controversial history with the franchise and embrace his own second chance with it.
The key sticking point among “X-Men” fans is, of course, that Singer abandoned the third film, 2006’s X-Men: The Last Stand, to make the horrible Superman Returns, and in the process damaged two superhero franchises. The warm regard fans held for the first two “X-Men” films was not extended to the third, a situation exacerbated when the 2009 prequel X-Men Origins: Wolverine was considered even a worse step down. Singer’s return as a writer and producer of 2011’s First Class helped reverse the sinking fortunes of the franchise.
But even a wide net can’t catch all the fish. Days of Future Past doesn’t quite explain all the story inconsistencies between the films, even if it gives the audience an excuse to ignore them. For its own part, Days of Future Past seems to completely ignore anything that happens in Origins, since much of it is set during a 1970s timeframe also used during some of Origins, when characters are shown doing very different things.
Now, ask a “Star Trek” fan to ignore the original series, “TNG” or “DS9” and they might have a problem with that. But “X-Men” fans have no problem pretending Origins doesn’t exist.
What’s interesting to consider about the idea of creating an alternate reality as a reboot is that essentially Back to the Future did this to itself WITHIN A SINGLE MOVIE and no one has a problem with it, probably because it was planned from the start as the concluding gag of the film, and not conceived as a way to restart a franchise. It’s kind of like the gag from that “Simpsons” “Treehouse of Horror” episode where a time-travelling Homer has to keep going back and forth trying to restore his own timeline, until he finally gets to one he seems to recognize, except that everyone has a lizard tongue. Tired of his journeys, he utters the famous refrain, “close enough.”
But think about it. Logan in Days of Future Past undergoes essentially the same journey as Marty in Back to the Future. After returning from the past, his present has been replaced by one that’s similar, but different, and much happier (both for him, and, in this case, the fans).
This actually illustrates another constant to the idea of the time travel reboot is the presence of a character who remembers the way things were supposed to be, which gives the writer a frame of reference within the fictional universe to compare the two timelines for the benefit of the other characters.
Ironically, the traditional role of this character in time travel fiction would be to fix damages to the timeline. “Star Trek” is loaded with examples of this, and in the 2009 Star Trek, this role is filled by the older Spock, an artifact of the “prime” reality. When, at the end, he chooses to find a life for himself in the new reality (an alternate version of his own past, by the way), it marked the first time a main character from any “Trek” franchise was aware of a change in the timeline and didn’t bother to try to fix it.
On the flip side, some sci-fi franchises, such as “Battlestar Galactica” and “Star Wars” pride themselves in not having fallen back on using time travel as a plot device (though it did feature in some non-canon comics for both, and "Galactica 1980," but it's best not to think about that). Time will tell how long that keeps up, especially now that J.J. Abrams, architect of the 2009 Star Trek, and Rian Johnson, writer-director of Looper, have taken the reins of “Star Wars.”
Among some big new releases June 24, the biggest exclusives were tied with the disc release of the first season of Showtime's "Masters of Sex," distributed on home video by Sony Pictures Home Entertainment.
Target offered the DVD and Blu-ray versions with a bonus disc containing a set tour and fashion featurettes. Best Buy offered a $5 gift card with the purchase of the first season.
On the other hand, many Walmart stores didn't even stock the title on shelves in any format.
Best Buy gave away a free T-shirt with the fourth-season DVD set of "The Boondocks," also distributed by Sony Pictures.
With the release of Warner's 300: Rise of the Empire, some stores offered discounts off the original 300. Best Buy had the first film for $6.99 for Blu-ray, while Target had the DVD for $5. Walmart offered a single-DVD version of the new film, as opposed to the widely available two-disc DVD special edition.
Another new release, a boxed set re-release of the first three live-action "Transformers" movies, came with an $8 coupon for the purchase of a theatrical ticket to the new Transformers: Age of Extinction.
Walmart has exclusive availability of the family film Fine Step, starring Luke Perry, distributed by Vertical Entertainment. The DVD plus Vudu digital copy was offered at $12.96.