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Agent DVD

John Latchem

Agent DVD Insider

, Assistant Managing Editor

A graduate of UCLA, John Latchem worked as a newspaper editor and did freelance work for such publications as The Hollywood Reporter before joining Home Media Magazine in 2005. He serves as editor of the reviews and TV DVD sections, as well as the annual Agent DVD consumer issue that coincides with San Diego Comic-Con International.
 

October 12, 2010
Awaiting a Retail ‘Dragon’



Oct. 12 marked a quiet day for new releases, with most stores anticipated huge interest in the Oct. 15 release of How to Train Your Dragon on DVD and Blu-ray.

Even so, most didn’t go above and beyond to promote the DreamWorks Animation title. Target gave Dragon a prime spot in its weekly ad circular (with no mention of the week’s other major theatrical release, Warner’s Jonah Hex).

Best Buy offered a kid’s movie ticket to the upcoming Megamind with purchase of the Dragon double-DVD pack or Blu-ray.
 

By: John Latchem


October 05, 2010
Confusion Is Still the ‘Beast’



Disney’s decision to configure its Diamond Edition combo packs in different Blu-ray and DVD packaging sowed a bit of confusion when Snow White and the Seven Dwarfs was released last year, and confusion over the strategy doesn’t seem to have let up for the new Beauty and the Beast Blu-ray.

The content for either configuration is exactly the same, consisting of a Blu-ray of the film, a Blu-ray of extras and a DVD of the film. A DVD-only version of the Beauty and the Beast Diamond Edition will be released in a little over a month.

Some guests at a Target in Santa Ana, Calif., were pondering over the different versions, unsure of which to buy because they weren’t sure what was in each package, not realizing it’s the same content. Only the outer casing is different. Target even offered a free bonus CD with the title.

Apparently the concept also confused the staff at the Best Buy in Costa Mesa, Calif., where the Blu-ray-style box was encased in a plastic security lock-box, while the DVD-style version was left out as if it were a plain DVD (remember, the actual content is the same). Perhaps this shows that Blu-ray has some perceived value just because of the packaging.

In other partnerships between Disney and Best Buy, consumers can get a steelbook Toy Story 3 case for a $7.50 deposit on a preorder of the Pixar film, which is due Nov. 2. Best Buy also is selling an exclusive two-pack of the new Karate Kid Blu-ray with the Blu-ray of the original film at $35.99.

In another amusing note, Best Buy’s weekly ad circular used the box art from the 1984 Nightmare on Elm Street for the newly released remake.

By: John Latchem


September 28, 2010
Dividing a ‘Legendary’ Disc



Legendary, a family drama about high-school wrestling produced by WWE Films and starring John Cena, debuted in theaters in early September and is already available on disc.

The catch is that Vivendi Entertainment has made the DVD version of the film available exclusively at Walmart, for $13, while the Blu-ray is offered only at Best Buy, for $24.99.

Walmart also offered the exclusive WWE Legendary Moments DVD at $10.

The new Iron Man 2 disc was the source of a few interesting exclusives. Target presented the three-disc Blu-ray/DVD combo pack in a metal case at $36.99. Walmart offered a special online featurette about the Mark V briefcase armor used in the film.

Another superhero movie, Superman/Batman Apocalypse, came with a figurine at Best Buy and bonus cartoons at Target.

Target and Best Buy also offered a $5 savings with purchase of both The Cleveland Show: Season One and Family Guy: Partial Terms of Endearment.

Finally, Best Buy offered an exclusive Blu-ray two-pack of Get Him to the Greek and Forgetting Sarah Marshall for $29.99.
 

By: John Latchem


September 21, 2010
Some Changes at Best Buy



The Best Buy store in Costa Mesa, Calif., recently rearranged its home video and music sections, which, judging by online reports, is taking place throughout the chain.

At this particular location, the home video and music sections have been consolidated to make more room for cell phones and small appliances. The new-release section is smaller and divided into DVD and Blu-ray areas, while Blu-ray seems to be taking up more of the home video area in general. The overall space for home video seems about the same, although the music section has been collapsing for a while.

Best Buy also offered a $5 CinemaNow gift card with purchase of the new Robin Hood Blu-ray and gave a $5 discount with purchase on any “Tinker Bell” DVD or Nintendo DS game with purchase of the new Tinker Bell and the Great Fairy Rescue DVD.

Target offered a gift set for Tinker Bell and the Great Fairy Rescue packaged in a jewelry box-style case with five rings and five hair clips.

Walmart offered two free Vudu HD movie rentals with the two-DVD Robin Hood set.

By: John Latchem


September 07, 2010
Best Buy Turns on Charm



Best Buy packed exclusives onto three new TV DVD products released Sept. 7, offering T-shirts with The Office: Season Six and Smallville: The Complete Ninth Season, and a key chain of a pewter car with Supernatural: The Complete Fifth Season.

Best Buy also had an exclusive Blu-ray/DVD combo pack for Universal’s MacGruber and offered $6 off the Camp Rock 2 DVD or Blu-ray when purchased with the soundtrack.

Even titles that aren’t out yet earned special promotions at Best Buy. Consumers who preorder Disney’s Beauty and the Beast: Diamond Edition Blu-ray, due Oct. 5, can get a free limited-edition ironpack case. In addition, Best Buy is offering $5 CinemaNow cards with preorders for the Blu-rays of Robin Hood (due Sept. 21), Iron Man 2 (Sept. 28), Get Him to the Greek (Sept. 28), The Karate Kid (Oct. 5), How to Train Your Dragon (Oct. 15) and The Pacific (Nov. 2).

Target offered season six of “The Office” with a bonus disc containing two extended episodes, and the fifth season of “Supernatural” with a bonus DVD containing a 100th episode featurette. Target also offered $5 savings with the purchase of DVDs of both Solitary Man and Wall Street: Insider Trading Edition.

Walmart is offering steelbook Blu-ray discs for the “Resident Evil” movies for $15 apiece, timed with the theatrical debut of Resident Evil: Afterlife.

By: John Latchem



Geared towards comic book and genre fans, Agent DVD Insider scoops DVD and Blu-Ray release announcements and news, along with commentary from industry experts and fellow comic fans.





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