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'Mission' Accomplished: 'Ghost Protocol' Is No. 1

24 Apr, 2012 By: Thomas K. Arnold

Mission: Impossible — Ghost Protocol

Paramount Home Media Distribution scored a rare triple-whammy on the home video charts the week ended April 22, as the latest installment in the Tom Cruise-starring “Mission: Impossible” franchise debuted at No. 1 on all three charts.

Mission: Impossible — Ghost Protocol easily vaulted to the top of both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, as well as Nielsen’s dedicated Blu-ray Disc sales charts. The film  — which earned $209.4 million in U.S. theaters — turned in a particularly strong Blu-ray Disc performance, with the high-definition version accounting for 67% of total unit sales.

Steven Spielberg’s War Horse, distributed by Disney, finished a distant second on both sales charts its third week in stores. Overall, the film sold 16% as many discs as Ghost Protocol, while on Blu-ray the disparity was even greater, with War Horse selling just 7% as many units as the Tom Cruise blockbuster.

On Home Media Magazine’s weekly video rental chart, Ghost Protocol claimed an easy victory in the top spot as well, followed at No. 2 by 20th Century Fox’s The Sitter, which shot up from No. 49 the prior week as it came off its 28-day holdback from Netflix and Redbox.

Another Fox film, The Descendants, with George Clooney, remained at No. 3 on the rental chart, while the No. 4 position went to Universal Studios’ Hop, an Easter bunny movie that was held back from the two leading rental outlets until the week after Easter.

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