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Top 20 Blu-ray Market Share for the Week Ended 04/22/12

Rank

Title

Studio

Share*

1

Mission: Impossible — Ultimate Missions Collection

Paramount

100.00%

2

Scott Pilgrim vs. the World

Universal

69.49%

3

Mission: Impossible — Ghost Protocol

Paramount

67.14%

4

Captain America: The First Avenger

Paramount

63.38%

5

Iron Man 2

Paramount

63.10%

6

Thor

Paramount

62.80%

7

The Divide

Anchor Bay

56.73%

8

Frozen Planet

BBC

49.36%

9

Hugo

Paramount

48.62%

10

Mission: Impossible III

Paramount

48.49%

11

Mission: Impossible II

Paramount

47.75%

12

Beauty and the Beast

Disney

47.02%

13

Mission: Impossible

Paramount

46.95%

14

Born to Be Wild

Warner

46.88%

15

The Darkest Hour

Summit

44.98%

16

Real Steel

Disney/DreamWorks

43.81%

17

Immortals

Fox

43.30%

18

Lady and the Tramp

Disney

42.30%

19

The Girl With the Dragon Tattoo

Sony Pictures

41.91%

20

Harry Potter and the Deathly Hallows — Part 2

Warner

41.72%

       

Source: Nielsen VideoScan First Alert

   

*Percentage of sales of a title in the Blu-ray format

   
 

Note: Concurrent DVD & Blu-ray Releases Only. This is a list of titles appearing in the overall top 50 for which consumers have equal chance to buy either the DVD or Blu-ray. Titles receiving a recent Blu-ray-only release are omitted.

   
       

3D Market Share

   

Share**

Title

Studio

 

18.98%

Captain America: The First Avenger

Paramount

 

17.51%

Thor

Paramount

 

16.27%

Born to Be Wild

Warner

 

14.34%

The Darkest Hour

Summit

 

14.04%

Immortals

Fox

 

13.91%

The Adventures of Tintin

Paramount

 

9.73%

Harry Potter and the Deathly Hallows — Part 2***

Warner

 

9.04%

The Lion King

Disney

 

8.48%

Hugo

Paramount

 

8.24%

Beauty and the Beast

Disney

 

6.82%

Happy Feet Two

Warner

 

6.74%

Puss in Boots

Paramount/DreamWorks

 

3.38%

Tangled

Disney

 
       

Source: Nielsen VideoScan First Alert

   

**Percentage of overall unit sales of a Top 50 title in a 3D format

   

***Best Buy Exclusive

   

 


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