Home Media Communications specializes in public relations and marketing programs for entertainment content, products, services and related companies. Offering an assortment of services including media relations campaigns, copywriting and event planning/orchestration, among others, HMC delivers senior level experience, consultation and results. Providing unsurpassed dedicated service, HMC is able to hone in on a client’s specific objectives to help develop a public relations program and achieve the desired impact across the industry, to consumers at large, or to a niche audience.
Sarah Gumina, a veteran public relations executive in the home entertainment field, leads the HMC division as Executive Director. Gumina has spearheaded and executed campaigns for countless entertainment titles and franchises including Alvin and the Chipmunks, Slumdog Millionaire, Ice Age, Shrek, The Simpsons, James Bond, Raging Bull, Jon & Kate Plus Ei8ht and the Teenage Mutant Ninja Turtles, to name only a few. Her experience transcends traditional efforts and incorporates a variety of marketing tactics – social media, grassroots, direct marketing, trade and consumer shows, and more – to achieve overall awareness.
In added benefit, as needed HMC taps into the senior editors at Home Media Magazine to lend perspective to industry trends, research and forecasting.
At HMC, we are able to craft specific programs to meet a client’s need and budget including project fees and monthly retainers.