'Contraband' Seizes Top Sales Spots; 'Ghost Protocol' Tops Rentals2 May, 2012 By: Thomas K. Arnold
Universal Studios Home Entertainment scored a double win on the national sales charts the week ended April 29, with Contraband knocking Paramount’s Mission: Impossible — Ghost Protocol out of the No. 1 spot on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.
The Tom Cruise actioner, however, did remain at No. 1 on Home Media Magazine’s rental chart for the second consecutive week.
Contraband, a crime drama with Mark Wahlberg and Kate Beckinsale, debuted at No. 1 on both sales charts after a $66.5 million-grossing theatrical run earlier this year. Blu-ray Disc accounted for 52% of the film’s total unit sales, and 55% of week-two unit sales for Ghost Protocol, which finished at No. 2 on both charts.
A dearth of other high-profile new releases sent several older titles racing back up the sales charts, including Walt Disney’s Beauty and the Beast (No. 3 on First Alert, up from No. 10 the previous week) and The Help (No. 7, up from No. 46). Target’s exclusive Blu-ray of the two “Princess Diaries” films rose to No. 3 on the Blu-ray chart its second week of availability. And anticipation over the new Avengers movie caused the precursor films featuring the characters, such as Thor and Captain America: The First Avenger, to rise on both the overall sales and Blu-ray sales charts.
On Home Media Magazine’s weekly video rental chart, Ghost Protocol at No. 1 was followed at No. 2 by 20th Century Fox’s Alvin and the Chipmunks: Chipwrecked, which soared up from No. 70 the previous week as it came off its 28-day holdback from Netflix and Redbox.