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Top 20 Blu-ray Market Share for the Week Ended 04/29/12

Rank

Title

Studio

Share*

1

Forgetting Sarah Marshall

Universal

80.69%

2

The Incredible Hulk

Universal

68.69%

3

Fullmetal Alchemist: The Sacred Star of Milos

Funimation

65.76%

4

Thor

Paramount

63.69%

5

Captain America: The First Avenger

Paramount

62.25%

6

Iron Man 2

Paramount

60.10%

7

Mission: Impossible — Ghost Protocol

Paramount

55.23%

8

The Hangover Part II

Warner

54.06%

9

Hugo

Paramount

52.85%

10

Contraband

Universal

51.87%

11

The Darkest Hour

Summit

47.37%

12

Harry Potter and the Deathly Hallows — Part 2

Warner

45.10%

13

The Adventures of Tintin

Paramount

43.57%

14

The Girl With the Dragon Tattoo

Sony Pictures

43.46%

15

Beauty and the Beast

Disney

42.72%

16

Frozen Planet

BBC

42.14%

17

Lady and the Tramp

Disney

41.66%

18

Immortals

Fox

41.34%

19

Born to Be Wild

Warner

40.69%

20

Game of Thrones: The Complete First Season

HBO

37.54%

       

Source: Nielsen VideoScan First Alert

   

*Percentage of sales of a title in the Blu-ray format

   
 

Note: Concurrent DVD & Blu-ray Releases Only. This is a list of titles appearing in the overall top 50 for which consumers have equal chance to buy either the DVD or Blu-ray. Titles receiving a recent Blu-ray-only release are omitted.

   
       

3D Market Share

   

Share**

Title

Studio

 

17.75%

The Darkest Hour

Summit

 

16.57%

Captain America: The First Avenger

Paramount

 

15.98%

Thor

Paramount

 

12.68%

Born to Be Wild

Warner

 

12.52%

Harry Potter and the Deathly Hallows — Part 2***

Warner

 

11.70%

Hugo

Paramount

 

10.55%

Immortals

Fox

 

9.50%

The Adventures of Tintin

Paramount

 

8.56%

The Lion King

Disney

 

8.34%

Puss in Boots

Paramount/DreamWorks

 

6.74%

Happy Feet Two

Warner

 

6.43%

How to Train Your Dragon

Paramount/DreamWorks

 

5.68%

Beauty and the Beast

Disney

 

2.86%

Tangled

Disney

 
       

Source: Nielsen VideoScan First Alert

   

**Percentage of overall unit sales of a Top 50 title in a 3D format

   

***Best Buy Exclusive

   

 


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