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Epix to Launch Multiple-device App

27 Apr, 2011 By: Erik Gruenwedel

Content would also be available on connected Blu-ray players

Epix, the multiplatform pay-TV channel co-owned by Lionsgate, MGM and Paramount, April 27 said it would launch an app that gives authenticated users access to thousands of movies and TV shows on more than 100 consumer electronic and mobile devices.

Unlike most content apps exclusive to Apple, the free Epix app is compatible with Android-powered tablets and phones from a variety of manufacturers such as Motorola, HTC and LG; Samsung TVs and Blu-ray Disc players; Google TV; Roku media players; and the BlackBerry.

Epix fare includes Star Trek, Iron Man 2, Paranormal Activity 1 and 2; franchises like “Saw,” Tyler Perry’s “Madea,” “James Bond” and “Rocky”; and original comedy, music and sports specials featuring Craig Ferguson, Usher and Lindsey Vonn, among others.

The apps also provide consumers free access to Epix’s offering of movie trailers, interviews and short-form video content. Users will have access to free trials to watch Epix movies and original programs, and Epix will connect those who sample the service to affiliated distributors to subscribe, according to Epix CEO Mark Greenberg.

“Our business was created to take advantage of the changing landscape, understanding how consumers are using technology, and we have been able to successfully work with our partners to create new ways for authenticated subscribers to access premium entertainment when, where and how they want,” Greenberg said. “Movies have been a key driver of every new entertainment platform and we are excited to tap the power of movies to engage online viewers and attract new subscribers for our affiliated distributors.”

Verizon FiOS TV will be one of the first telcos to offer the app. Epix also is available on Google TV and will roll out additional apps in the coming weeks throughout the second quarter of 2011.

The move marks a major milestone for Roku, which, for the first time, has access to premium pay-TV content.

“This is a big announcement for us,” said Chuck Seiber, VP of marketing with Roku.

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