DivX Hits Half Billion Devices, Expands LG Partnership22 Jun, 2011 By: Chris Tribbey
DivX playback software now is installed in half a billion devices worldwide, and a newly expanded relationship with LG Electronics will only increase that tally, DivX parent company Rovi said June 22.
The new agreement will see LG install DivX technology in hardware beyond Blu-ray Disc players, including HDTVs, in-car players, set-tops, tablets and mobile phones.
“We believe our collaboration with LG is an ideal combination of state-of-the-art devices, with optimized, multiscreen video playback,” said Matt Milne, SVP of consumer electronics sales for Rovi. “We look forward to extending our valued relationship with LG and helping LG provide its customers consistent, high-quality video experiences, whether they are connected or offline, across multiple types of home entertainment and mobile devices.”
The agreement also will see LG installing DivX Plus HD on devices. DivX Plus HD allows for 1080p playback.
“Consumers around the world know that when they see the DivX logo on an LG product, they can rest assured that their digital video files will play flawlessly,” said Dr. Nandhu Nandhakumar, SVP of advanced technology for LG Electronics. “Renewing our agreement with Rovi underscores LG’s commitment to continue that level of quality for our customers.”