Blockbuster Express Expands to Food Lion8 Jun, 2011 By: Erik Gruenwedel
Blockbuster Express is expanding its kiosk service to 800 Food Lion stores located in 11 states throughout the Southeast and Mid-Atlantic regions of the country.
Express movie disc rental kiosks, which are owned and operated under license agreement by Duluth, Ga.-based NCR Corp., also are expanding service to other Delhaize America supermarkets, including Bottom Dollar Food, Harveys and Reid’s grocery stores.
“Our core mission is like that of the traditional neighborhood video store — to provide a wide selection of new releases, classic movies and overall entertainment to consumers — a true ‘movie night’ experience,” said Justin Hotard, VP and GM of NCR Entertainment.
To introduce Food Lion customers to Express kiosks, NCR is offering the first night rental of any $1 title free through June 17. Customers can enter the promo “FOODLION,” “BOTTOMDOLLAR,” “REIDS” or “HARVEYS” at the kiosk or when they rent a movie online.
The move into Food Lion stores marks the first significant expansion for Express kiosks, which currently are available in about 9,000 locations nationwide.
NCR last week filed a lawsuit against Dish Network Corp., saying the new owner of Blockbuster LLC does not have the right to halt a license agreement it holds operating Express kiosks.