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Blockbuster Express Headed to the ‘RaceTrac’

31 Mar, 2011 By: Erik Gruenwedel

Blockbuster Express kiosk

Install base approaches 9,000 kiosks nationwide

Blockbuster Express March 31 said it is installing movie rental kiosks in more than 300 RaceTrac convenience stores throughout the Southeast.

Duluth, Ga.-based NCR Corp., which owns and operates Express under a license agreement with Dallas-based Blockbuster, said nearly 200 of the 309 RaceTrac stores located in five states already have units. The remaining stores will receive Express kiosks by June.

The installations bring to nearly 9,000 Express kiosks (www.blockbusterexpress.com) nationwide.

“RaceTrac has a long history of delivering exceptional service and convenience to its customers throughout the Southeast, and we are pleased to be their entertainment partner,” said Justin Hotard, VP and GM of NCR Entertainment. “Our partnership with RaceTrac will help NCR continue to grow our Express business in key markets, giving consumers even more convenient locations to choose [movie rentals].”

As part of the new partnership, RaceTrac (www.racetrac.com) customers renting a DVD from April 3 to July 5 can purchase a two-liter Coke product and any one of Lance popcorn, 5 oz. Sour Patch Kids or 5 oz. Sour Patch Watermelons for only $3, by showing their Blockbuster DVD case at checkout.

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