Lionsgate Partners With Fandom for Social Media Awareness28 Apr, 2017 By: Erik Gruenwedel
Lionsgate April 28 announced a partnership with , which calls itself “the largest entertainment fan site in the world,” to reach fan communities across its portfolio of filmed entertainment brands and franchises.
The agreement expands a relationship that began with the box office release John Wick: Chapter Two, Starz’s pending television series “American Gods,” which debuts April 30, and Saban’s Power Rangers.
By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the pact will enable the studio to refine marketing strategies, expand the scope of its franchises and create fresh online content for fans. Over the term of the agreement Lionsgate and Fandom will each commit additional marketing resources across the platform.
Fandom claims audience data spanning 360,000 fan communities and more than 175 million monthly unique visitors.
“We’re pleased to expand our strategic partnership with the entire Fandom team,” Peter Levin, president of interactive ventures and games at Lionsgate, said in a statement.
Walker Jacobs, COO of Fandom, said fan sites and communities have become integral to the marketing of movies and TV shows.
“They tell their communities what to listen to, watch, play, and buy. They are the trusted source for advice,” Jacobs said.