Xbox Adds More Ad Partners

24 Apr, 2012 By: Chris Tribbey

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ESPN, CBS Interactive properties GameSpot and Last.fm, Manga Entertainment and MUZU.TV are the latest companies to advertise 15- and 30-second spots on Xbox Live.

Microsoft launched the advertising platform for Xbox 360 TV applications in December.

“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising — we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Ross Honey, GM of Xbox Live entertainment and advertising at Microsoft. “As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”

Microsoft said advertisers can reach nearly 40 million active Live members worldwide, with Xbox Live Gold members in the United States spending an average of 84 hours a month on the service.

“When we began offering ESPN content on Xbox Live in 2010, it was an entirely new way for fans to interact with ESPN,” said Eric Johnson, ESPN’s EVP of multimedia sales. “These new advertising opportunities will give clients a new way to interact with those fans. The Xbox Live platform offers a TV experience with the accountability and interactivity of the Web — all while reaching the right audience at the right time.”

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