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NPD: Xbox 360 Top-Selling Console in March

12 Apr, 2012 By: Erik Gruenwedel

Microsoft’s Xbox 360 emerged as the top-selling video game system in March — the 15th consecutive month it has ranked No. 1, according to new data from The NPD Group.

The Xbox 360 sold 371,000 units in March to hold 42% of the console market share. It is the 13th straight month the Xbox 360 has held at least 40% of the console market.

Sales of the unit generated $430 million during the period, more than combined sales of the PlayStation 3 and Nintendo Wii.

In addition, Xbox 360 held five of the top 10 U.S. console game titles, including Mass Effect 3, Resident Evil: Operation Raccoon City, NBA 2K12, SSX and Major League Baseball 2K12, according to NPD.

Interestingly, Microsoft just said the Xbox primarily is used to access third-party content from the Internet than play video games.

Yusuf Mehdi, a marketing executive with Xbox, told the Los Angeles Times, U.S. households spend an average of 84 hours a month on the Xbox Live online service playing games, watching videos and listening to music. That average is up 30% from a year ago. Just more than half that time is spent on videos and music.

Last month Xbox 360 delivered new voice-controlled TV apps from Comcast and HBO Go in the U.S., and MLB TV throughout North America, making it easier to enjoy your favorite TV shows, sports and music with voice control and Kinect voice search. Xbox has grown rapidly to become the best-selling Internet-connected entertainment device for TV and since the entertainment apps on Xbox 360 started rolling out last December, total hours spent on Xbox LIVE globally has grown 30% year-over-year.

Later this year, Xbox 360 will deliver a strong portfolio of blockbuster titles, experiences and add-on content, including additions to the famed “Halo” and “Fable” franchises and groundbreaking experiences like “Kinect Sesame Street TV” and “Nat Geo TV.”

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