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Microsoft Generates 22% Fewer Xbox 360 Sales During Black Friday

27 Nov, 2012 By: Erik Gruenwedel

This year Xbox 360 sold 750,000 units, compared with 960,000 units in 2011

Microsoft’s Xbox 360 video game system may be the reigning hardware leader, but it sold 22% fewer units (750,000) during the Black Friday week (ended Nov. 23) than it did during the same period in 2011 with 960,000 units sold.

Last year, Microsoft posted record sales of 800,000 Xbox 360 units alone on Black Friday, with another 750,000 Kinect for Xbox 360 sensors sold as well.

Still, Microsoft said the 2012 tally exceeded internal projections, with Xbox Live subscriptions up 50% from Black Friday 2011. Indeed, the software behemoth said 14 million people globally used Xbox Live on Nov. 25 — culminating in a Black Friday weekend that saw a 43% uptick in entertainment consumption than in 2011.

Xbox 360 also outsold Nintendo new Wii U, which generated 400,000 first-week unit sales.

Indeed, Xbox game titles during the holiday season include Halo 4 (which generated more than $220 million worldwide in the first 24 hours of its release), Forza Horizon, Dance Central 3 and Fable: The Journey, as well as new family titles such as Kinect Nat Geo TV, Kinect Sesame Street TV and Nike+ Kinect Training.

Xbox 360 will continue to offer specials during the holiday season, including $50 off on select consoles and three holiday bundles at participating retailers through Jan. 5. It is selling “the Xbox 360 entertainment for all plan,” which offers access to TV, movies, music, sports and games for $14.99 a month.

Xbox Live also offers Netflix streaming and Hulu Plus, which require separate subscriptions.

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