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June Video Games Sales Take Familiar Nose Dive

12 Jul, 2012 By: Erik Gruenwedel

Sales of new packaged media video games in June plummeted 29% to nearly $700 million compared with sales of $989.5 million during the same period last year, according to new data from The NPD Group.

Digital games — the supposed successor to physical — didn’t fare any better. Sales topped $362 million, which was 27% less than the $496 million sold last year. Hardware sales fell 45% to $201 million from nearly $365 million. Software sales of PC and console games excluding new physical titles dropped 29% to nearly $329 million from $462 million.

The lone bright spot: accessories, which had a 4% uptick in revenue to nearly $170 million compared to $163 million last year. Indeed, survey results indicate that 57% of smartphone owners play games on their phones on a daily basis, according to NPD analyst Anita Frazier, adding that 65% of respondents indicated that they had played the game at home.

“When you consider our preliminary estimate for other physical format sales such as used and rentals at $170 million, and our estimate for digital format sales including full game and add-on content downloads including micro-transactions, subscriptions, mobile apps and the consumer spend on social network games at $491 million, we would estimate the total consumer spend in June to be $1.36 billion,” said Frazier. “Our final assessment of the consumer spend on these areas outside of new physical retail sales will be reported in September in our ‘Q2 Games Market Dynamics: U.S. report.’”

Top selling titles in June included Lego Batman 2: DC Super Heroes (Warner Interactive); Tom Clancy’s Ghost Recon: Future Soldier (Ubisoft); Diablo III (Activision Blizzard); Max Payne 3 (Take 2 Interactive); NBA 2K12 (Take 2); Batman Arkham City (Warner); Pokemon Conquest (Nintendo); Call of Duty: Modern Warfare 3 (Activision Blizzard); Battlefield 3 (Electronic Arts); and The Amazing Spider-Man (Activision Blizzard).

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