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Alchemy Ups Urban Fare

24 Mar, 2015 By: Erik Gruenwedel

Independent home entertainment distributor Alchemy March 24 announced it signed a multiyear agreement with The Swirl Group for the creation and acquisition of content geared toward urban audiences.

Headed by Bill Lee, Alchemy (formerly Millennium Entertainment) acquired the rights to seven movies, including Saving Westbrook High, Where’s The Love?, My Dad’s a Soccer Mom, The Dempsey Sisters, The Love Letter, Marry Me For Christmas and Comeback Dad.

The deal was completed by Lee, Eric Tomosunas and Brett Dismuke, CEO and COO, respectively, of The Swirl Group, which is based in Atlanta.

"Eric and Brett have tremendous expertise and insight into the kind of films that connect with urban audiences, and we look forward to extending our reach in this thriving space,” Lee said in a statement.

Indeed, Tomosunas, who founded Swirl Films in 2008, has produced close to 70 original productions.

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