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Millennium Entertainment Renamed Alchemy

8 Jan, 2015 By: Erik Gruenwedel

Millennium Entertainment has been rebranded to Alchemy, CEO Bill Lee announced Jan. 8. Lee and private investment firm Virgo Investment Group LLC last year partnered to acquire Millennium’s catalog assets and distribution platform from a consortium of investors.

Alchemy aims to distribute content across all platforms, from theatrical to home video, VOD and television. Its centralized marketing will support each title’s release through all windows and under a single team.

The L.A.-based company owns a catalog of 665 film titles and has ongoing distribution agreements with PBS Distribution, Classic Media, nCircle, eOne, Magnolia, MPI Home Media, Funimation, Well Go USA, Music Box Films, Inception, Gravitas Ventures and Hammer Horror, among others.

Alchemy is releasing director Barry Levinson’s The Humbling, starring Al Pacino and Greta Gerwig, March 3 on DVD for $19.99.

“Our new brand name encapsulates our culture, our mission, and our dedication as a company to working with leading filmmakers and producers to create and deliver the finest content,” Lee said in a statement. “The [Alchemy] name embodies our goals of uniting storytellers and their audiences in one dynamic community. We believe that conventional distribution strategies must evolve to achieve this, and we aim to represent the future of screen-based storytelling — wherever that screen may be.”

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