Smart-TV Owners Prefer Netflix, YouTube19 Jul, 2012 By: Ashley Ratcliff
Streaming video apps are the most popular apps among smart-TV owners and non-owners alike, with Netflix and YouTube as the top “must have” apps, according to a study by Harris Interactive.
Netflix was the No. 1 app (owners 47%, non-owners 34%), followed by Google-owned YouTube (owners 44%, non-owners 31%) at No. 2, Amazon Instant Video (owners 34%, non-owners 23%) at No. 3, social media giant Facebook (owners 35%, non-owners 29%) at No. 4 and online radio leader Pandora (owners 28%, non-owners 18%) at No. 5.
The Harris Poll of 2,634 U.S. adults also found that about three-quarters of non-smart-TV owners said they aren’t that familiar (39%) or not at all familiar (33%) with smart TVs or Internet-connected TVs.
The research indicates that only 7% of those unfamiliar with smart TVs are likely to purchase one in the next 12 months, versus 29% of non-smart-TV owners familiar with the device likely to purchase one in the next 12 months.
“As the TV becomes a more overall entertainment device, it is only a matter of time before we see the mainstream use of additional content apps, such as Facebook, being used on the TV,” said Manny Flores, SVP at Harris Interactive. “Yet, manufacturers and retailers evidently have to do a much better job of educating their consumers on what a smart TV is and the benefits of a smart-TV experience. Increased familiarity appears to be the key to driving purchase consideration.”