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Rovi Adds Streaming, UltraViolet to Storefront

6 Jan, 2012 By: Erik Gruenwedel

Rovi Corp. has made updates to features to the Rovi Entertainment Store aimed at supporting over-the-top services delivering video content through the Internet.

Santa Clara, Calif.-based Rovi said the upgrades include adding DivX Plus Streaming technology and streamlining access to UltraViolet-compatible devices and user interfaces. The upgrades are designed to provide support for platforms such as connected TVs, Web stores, Blu-ray Disc Players, iOS devices, Android mobile devices and game consoles (PlayStation 3 and Xbox 360).

Through its entertainment store, Rovi is enabling UltraViolet Digital Library support within existing and future customers’ storefronts, therefore allowing consumers to buy UltraViolet-enabled content and/or access their entertainment purchases from a broad range of devices. The company will showcase the entertainment store at next week’s Consumer Electronics Show in Las Vegas.

Rovi also expanded its European content licensing efforts for a planned launch of its entertainment store in the United Kingdom later this year.

“We believe the latest capabilities will help our customers rapidly deploy compelling and differentiated over-the-top services across tens of millions of connected devices from leading manufacturers, drive new revenue streams, and deliver a rich slate of features that allow consumers to fully immerse themselves in a highly personalized premium entertainment experience,” said Corey Ferengul, EVP of products, in a statement.

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