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Roku to Stream Live UFC Fights

17 May, 2010 By: Erik Gruenwedel

Roku, manufacturer of an Internet-enabled media player and content aggregator, May 17 said it inked a multiyear deal with the Ultimate Fighting Championship to feature all major pay-per-view UFC events going forward.

Saratoga, Calif.-based Roku May 29 will offer UFC 114 (http://www.roku.com/ufc) featuring Quinton “Rampage” Jackson against “Suga” Rashad Evans, live from the MGM Grand Garden Arena in Las Vegas.

With Jackson and Evans both former UFC light heavyweight champions who openly dislike each other, Jackson June 11 also makes his big screen debut in theatrical remake of The A-Team from 20th Century Fox Film Corp.

“We are always looking at the latest technology and the newest ways to bring the UFC experience to our fans,” said UFC president Dana White.

Indeed, Parks Associates said larger numbers of households are working to get the connected-TV experience, which it said underscored strong future demand for connected TVs, Web-enabled Blu-ray Disc players, and networked digital media players such as Apple TV and Roku.

In addition to UFC 114, Roku owners will have access to archived fights in the so-called “UFC Vault”, as well as pre-fight events, official weigh-ins, and pre-and-post fight press conferences.

“The new UFC channel joins a growing list of major content services for Roku, including Netflix, MLB.TV, and Amazon Video On Demand – further strengthening our position as the leader in delivery of premium streaming content,” said Anthony Wood, founder and CEO of Roku.

NBA Digital, a unit co-managed by the NBA and Turner Sports, earlier this month included a free app to Internet-connected Vizio televisions and the Roku media player.

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