NBC Bows Streaming Channel on Roku22 Sep, 2015 By: Erik Gruenwedel
TV Everywhere platform offering programming not requiring pay-TV authorization
NBC Entertainment Digital has quietly launched a channel on the Roku platform and branded Roku TVs that enables users to stream NBC television shows such as "The Tonight Show Starring Jimmy Fallon," "The Voice", "The Blacklist", “Chicago P.D.,” “Grimm” and "Saturday Night Live," the day after their network broadcast.
Roku users who authenticate through their pay-TV provider can stream full episodes of "Chicago Fire," "Chicago P.D." and "Grimm." Full episodes and clips of NBC Late Night programming can also be streamed the next day.
"We want our shows available where our viewers are watching content," Rob Hayes, EVP of NBC Entertainment Digital, said in a statement.
Unique to the channel is the fact non-pay-TV subscribers can also access select NBC programming, including new fall series "Best Time Ever With Neil Patrick Harris," "Blindspot," "Heroes Reborn," "Truth Be Told" and "The Player."
The channel represents NBC’s renewed effort at attracting consumer traction to TV Everywhere — a pay-TV industry initiative aimed at countering over-the-top video consumer migration by offering digital access to TV shows on-demand on connected devices.
Pay-TV rollout of TV Everywhere platforms and consumer adoption have been circumvented by the success of OTT video. NBC on Roku is an attempt by NBC Universal to jumpstart TV Everywhere.
"The launch of NBC's fall slate … on the Roku platform … is a huge step forward in advancing [our] TV Everywhere initiative," Alison Moore, GM and EVP of TV Everywhere, NBC Universal, said in a statement.