UKTV Launching TV Everywhere App23 Jun, 2014 By: Erik Gruenwedel
UKTV, the 21-year-old commercial broadcast joint venture between BBC Worldwide and Scripps Networks Interactive, June 23 announced it is bowing a TV Everywhere app — the first non-linear brand for the U.K.-based company.
Dubbed “UKTV Play,” the on-demand app will soft-launch this summer on PCs and Apple iOS featuring previews of upcoming shows and new acquisitions, in addition to catalog programming.
UKTV features 10 branded channels (“Gold,” “Dave,” “Drama,” “Watch,” “Alibi,” “Eden,” “Yesterday,” “Good Food,” “Really” and “Home”) featuring myriad programming targeting specific demos and genres. Some of the programming is available on Netflix, Amazon Prime and Acorn TV.
UKTV is a significant HD content supplier to BSkyB, the nation’s largest satellite TV operator.
“We’ve launched UKTV Play because data shows our viewers will find more programming and engage with our channels more regularly if they have a single destination for on-demand viewing,” Dan Fahy, director of commercial and business development, said in a statement.
Fahy will work with Emma Boston, manager of VOD; and Kim Morris, head of VOD, for the rollout of UKTV Play. The service will be built and managed by Ben Hine, director of operations and technology.
UKTV Play content will be compiled based on topic and real-life events, as well as featuring staff picks and boxed sets.
Notable shows include “Storage Hunters,” “Crackanory,” “Alan Davies: As Yet Untitled,” “Dara O Briain: School of Hard Sums,” “Inquisition,” “Raiders of the Lost Art,” “Crime Stories,” “Rescue Code One” and “Most Haunted and Ghost Adventures,” among other BBC shows.
Boxed sets include “Lizard Lick Towing,” “24 Hours to Go Broke,” “Black Ops” and “Museum Secrets,” among others.