CEA: 53% of Online Americans Watching Video

17 Jan, 2012 By: Chris Tribbey

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Fifty-three percent of online Americans watch some form of streaming or downloaded video in the home, according to a new study from the Consumer Electronics Association, or CEA.

Americans prefer streaming (51% of respondents) over downloaded content (15%), with those streaming also spending nearly double the time watching (two hours) as those who download.

“Technology allows consumers to access almost any content they desire instantaneously on Internet-connected devices,” said Chris Ely, manager of industry relations for CEA. “The rise of mobile broadband has resulted in the emergence of connected devices that are able to stream content directly from the Internet, and services that allow consumers to store and access content without the need of a hard drive.”

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