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Vudu Bows Roku Channel

20 Sep, 2012 By: Erik Gruenwedel

Vudu.com, the Walmart-owned movie and TV program streaming service, Sept. 20 said it has launched a proprietary streaming channel on the Roku platform.

With more than 100,000 new releases, classics, independent films and TV shows, Vudu is available on all Roku 2, Roku HD (model 2500) and Roku LT streaming players in the United States and coming to the Roku Streaming Stick in October.

Movies on Vudu, which stream in 1080p resolution with Dolby Digital Plus 5.1 and 7.1 surround sound, are available the same day they are released to DVD or Blu-ray Disc and can be purchased or rented without a subscription.

Vudu is the platform for Walmart’s in-store Disc-to-Digital program as well as UltraViolet link for select studios, including 20th Century Fox Home Entertainment and Lionsgate. Vudu in July was ranked the top streaming service by Consumer Reports.

“We’re committed to offering customers access to their favorite movies and TV shows at the highest possible streaming quality wherever they choose to watch them,” said Prasanna Ganesan, general manager and CEO of Vudu. “Our launch on Roku today allows us to offer our entire catalog on the most popular streaming player on the market.”

The Roku streaming platform features more than 600 channels of entertainment — most requiring third-party subscriptions. Roku players, which helped Netflix launch the subscription video-on-demand market in 2008, start at $49.99 and are sold by retailers nationwide.

Separately, Roku announced updates to the Roku mobile app that include Play on Roku, a feature that allows customers to stream photos and music from a mobile device wirelessly to a Roku streaming player. The Roku mobile app — which essentially turns a smartphone or tablet into a Roku remote control — is now also available in all countries where Roku players are sold, including the United Kingdom, Canada and Ireland.

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