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CE Retailers Offer Post-Christmas Blu-ray Deals

27 Dec, 2011 By: Erik Gruenwedel

Post-Christmas sales haven’t ignored Blu-ray Disc, with Target Corp. selling a Panasonic (DMP-BD75) wireless 3D Blu-ray player for $79.99 — $120 below the suggested retail price. The player also includes a Netflix streaming app, which requires a separate subscription.

Best Buy Co. is selling a Dynex (DX-WBRDVD1) wireless player with CinemaNow transactional video-on-demand movies, Netflix and Pandora music apps for $59.99 — $20 off the suggested retail price.

The Richmond, Minn.-based No. 1 CE retailer — under siege from Amazon and Walmart.com, among other online sites — needs to reassure consumers after it was forced to apologize for not being able to deliver some merchandise items ordered (1% of all online sales) in November by Christmas.

“This was a rare situation based on a high volume of orders over a short period of time,” spokeswoman Susan Busch told The Wall Street Journal. “There was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry. The challenges related to this situation are being addressed.”

Best Buy, which saw its first same-store sales increase in six quarters during the most recent fiscal period, isn’t alone trying to accommodate the crush of consumers lured online in recent months by deep discounts and free shipping. Most major brick-and-mortar stores have upped online deals and offered free shipping in an attempt to stay competitive with Amazon, which has set the benchmark for free shipping in recent years.

“Brick-and-mortar shopping is expected to have a strong finish and be even stronger post-holiday period,” said Marshal Cohen, chief industry analyst for The NPD Group. “Consumers are seeking the deal all season, and the deals are just now starting to shape up for some more dramatic discounts without the crazy hours to get them.  The only issue will be … they won’t be the ‘pick of the litter,’ as retailers are already showing signs of broken stock on selected styles.”

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