'True Blood' Season-Four Set Debuts Atop the Sales Charts6 Jun, 2012 By: Thomas K. Arnold
TV DVD is back.
The complete fourth-season set of the hit HBO vampire series “True Blood” debuted at No. 1 on both national home video sales charts the week ended June 3, with the Summit/Lionsgate crime drama Man on a Ledge finishing a distant second.
It was the first double victory for a TV DVD release since season three of “True Blood” came out a year ago.
According to Nielsen, Man on a Ledge sold 30.6% as many units its first week in stores as the pricier “True Blood” boxed set. On Blu-ray Disc, Man on a Ledge sold nearly 40% as many copies. Nielsen data shows that “True Blood” generated 34% of its first-week sales from the Blu-ray Disc version, while the high-definition disc format accounted for 44% of all Man on a Ledge unit sales.
The previous week’s top seller, 20th Century Fox’s Red Tails, slipped to No. 3 on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales at most big retailers (except for Walmart and Sam’s Club), and Nielsen’s dedicated Blu-ray Disc sales chart.
While Man on a Ledge bowed at No. 2 on both sales charts, the film, which grossed just $18.6 million in theaters, did manage a No. 1 debut on Home Media Magazine’s video rental chart — followed closely at No. 2 by another Summit/Lionsgate release, the thriller Gone, which earned $11.7 million in theaters.