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Report: Global DVD Sales to Fall 12% This Year

22 Mar, 2010 By: Erik Gruenwedel

Despite $6.5 billion in projected worldwide sales of Blu-ray Disc movies in 2010, the high-definition packaged-media format will not be able to overcome an estimated 12% decline in DVD sales, according to a new report.

Global DVD sales fell 9% in 2009, according to Boston-based Strategy Analytics, which said Hollywood studios should expedite digital distribution of new release movies to compensate for the disc slowdown.

“The Blu-ray format faces greater competition from DVDs than DVDs did from VHS,” said Jia Wu, analyst in the Strategy Analytics Digital Consumer Practice. “Blu-ray will have to compete with next-generation digital on-demand services. Otherwise, the industry is poised to face the prospect of a worsening home video market in the years ahead.”

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