'Joyful Noise' Overpowers 'New Year’s Eve' for Top Sales Spot9 May, 2012 By: Thomas K. Arnold
Three new theatrical releases took the three top spots on the national home video sales charts for the week ended May 6, led by Warner Home Video’s Joyful Noise, a musical comedy with Dolly Parton and Queen Latifah that grossed just more than $30 million at the box office.
The No. 2 spot on the Nielsen VideoScan First Alert sales chart — which tracks total disc sales, DVD and Blu-ray Disc combined — went to another Warner-distributed title, New Year’s Eve, a romantic comedy with an ensemble cast of past and present hotties, from Michelle Pfeiffer, Halle Berry and Alyssa Milano to Jessica Biel and Zac Efron, that earned $54.5 million in U.S. theaters.
Lionsgate’s Haywire, an actioner with an $18.9 million theatrical track record, debuted at No. 3 on First Alert but bowed at No. 1 on both Nielsen’s dedicated Blu-ray Disc sales chart and Home Media Magazine’s rental chart.
The victory on the Blu-ray Disc chart was due to the fact that nearly half of total unit sales were on Blu-ray, as opposed to 23% for Joyful Noise and just 19% for New Year’s Eve.
The victory at the rental counter was due to the fact that both Warner titles weren’t available at most rental outlets their first week on shelves.
On the rental chart, Haywire knocked another windowless title, Paramount’s Mission: Impossible – Ghost Protocol, to No. 2. Fox’s We Bought a Zoo, fresh off the studio’s 28-day kiosk holdback, finished the week at No. 3, up from No. 42 the prior week, when it was available only at brick-and-mortar rental outlets.