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'Immortals' Lives Atop Sales; 'Jack and Jill' Tops Rentals

14 Mar, 2012 By: Thomas K. Arnold


The approaching spring break, and a promise of hordes of out-of-school disc buyers, prompted the studios to release several high-profile Blu-ray Discs and DVDs March 6, so that the top four spots on the Nielsen VideoScan sales charts for the week ended March 11 all went to new releases.

Debuting at No. 1 on both First Alert, which tracks overall sales, and the dedicated Blu-ray Disc chart was 20th Century Fox Home Entertainment’s Immortals, an actioner that grossed $83.5 million in U.S. theaters during its fall 2011 theatrical run.

Taking the No. 2 spot, also on both charts, was the first season set of HBO’s acclaimed “Game of Thrones,” a medieval fantasy series based on author George R. R. Martin's bestselling “A Song of Ice and Fire” fantasy books.

Third place, again on both charts, went to the remake of the dance movie Footloose, from Paramount, which earned $51.8 million in U.S. theaters.

The fourth spot on the overall sales chart went to Sony Pictures’ Jack and Jill, an Adam Sandler comedy that earned $74.2 million in U.S. theaters. Paramount’s Hugo, the previous week’s top Blu-ray Disc seller, took the No. 4 spot on the Blu-ray Disc chart, while Jack and Jill finished fifth. On First Alert, Hugo slipped to No. 7 after debuting at No. 2 the prior week.

Jack and Jill claimed victory among rental consumers, bowing at No. 1 on Home Media Magazine’s weekly video rental chart, with Footloose debuting at No. 2. Hugo, the previous week’s top rental, slipped to No. 3 on the rental chart.

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