Harry, Disney Rule Disc Sales23 Nov, 2011 By: Thomas K. Arnold
Warner Home Video’s Harry Potter and the Deathly Hallows — Part 2 remained the top-selling DVD and Blu-ray Disc for a second consecutive week, topping both the Nielsen VideoScan First Alert overall sales chart and the dedicated Blu-ray Disc sales chart.
A trio of Walt Disney Studios titles took the next three spots on the overall sales chart for the week ended Nov. 20, as the holiday gift-buying season shifted into high gear with various Disney-themed promotions at top retailers, including Target Stores. With the Nov. 15 of a DVD-only version, Pirates of the Caribbean: On Stranger Tides shot back up to No. 2 from No. 12 after five weeks in stores. Likewise, The Lion King, in its seventh week in stores, shot to No. 3 from No. 19 the previous week due to a renewed push with a standalone DVD release. And Cars 2, the newest release of the bunch, remained in the top 5, slipping to No. 4 from No. 2.
On Nielsen’s Blu-ray Disc chart, it was Potter-mania all the way, with Harry Potter and the Deathly Hallows — Part 1 moving up a notch to No. 2 and the complete eight-film collection rising to No. 3 from No. 8 the previous week.
On Home Media Magazine’s weekly rental chart, Stranger Tides shot to No. 1 from No. 86, now that it is available at Redbox following its DVD-only release. The No. 2 spot went to Warner’s Horrible Bosses, which bumped Sony Pictures’ Bad Teacher to No. 3.
The previous week’s top rental, Paramount’s Captain America: The First Avenger, slipped to No. 5, right behind Cars 2, which moved up two spots to No. 4.