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Upstart ‘Flix on Stix’ Movie Download Kiosk Plans Fall Launch

10 Sep, 2010 By: Erik Gruenwedel

The nascent market to deliver movie and TV show rentals and purchases from kiosks onto a portable USB drive will double in size when new service “Flix on Stix” launches this fall.

The service, which is in the process of procuring content license deals with studios, will be available at retail locations via kiosks manufactured by Corona, Calif.-based AVT Inc. (www.avtinconline.com), according to CEO James Winsor.

“We are looking for a fall release of the pilot [kiosk],” Winsor said, adding the concept has been in development for two years. “To get the content from studios we had to have a very secure and robust system.”

The market for digitally distributed content via portable flash drive — considered a follow-up to DVD and partner transactional video-on-demand (VOD) — is currently spearheaded by MOD Systems, which primarily uses Secure Digital (SD) memory cards to deliver content.

Feature-length movies can be downloaded onto a portable USB drive in as little as 30 seconds and then viewed on laptop, PC, Mac or enabled television or connected media player. Rental and purchase rates would be comparable to Redbox, Blockbuster Express kiosks and cable VOD.

Rentals would have a time limit for viewing.

Proponents say the system is superior to DVD rental kiosks due to the elimination of damaged discs and limitless access to content via Web-based servers.

Winsor said registered users would always have access to purchased content should their computer hard drives crash.

“If you have an account, it already knows what you have bought and haven’t bought,” he said.

Blockbuster Express kiosks, which are being rolled out by NCR Corp. through a license agreement with Dallas-based Blockbuster, also have the capability to deliver movies digitally via portable drives.

Redbox is developing a digital distribution platform (VOD and streaming) that would primarily be based on its website.


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