Vivendi Partners With NFL Films18 Oct, 2011 By: John Latchem
Vivendi Entertainment now is the exclusive distributor for NFL Films home entertainment programming in the United States and Canada. The agreement includes not only DVD and Blu-ray distribution rights, but also digital rights, a first for NFL Films.
“The NFL brand stands for innovative, high-quality entertainment production,” said Yolanda Macias, EVP of acquisitions and business development for Vivendi.
Vivendi’s slate will include seven to 10 NFL titles per year, beginning with the four-disc Green Bay Packers: Road to Super Bowl XLV Nov. 29.
Vivendi also assumes distribution rights to the existing NFL Films DVD catalog, which includes more than 115 titles collecting Super Bowl games, team histories, player profiles and more. Content also can be purchased online through iTunes, Best Buy’s CinemaNow and Walmart’s Vudu.