Netflix Updates Android Tablet App15 Nov, 2011 By: Erik Gruenwedel
Despite bowing on the iPad, Netflix says it will update the user interface for the Apple tablet later — much to the chagrin of Apple Nation
Netflix Nov. 15 said it bowed an updated version of its Android-based platform included in tablets such as the Amazon Kindle Fire and Barnes & Noble Nook, among others.
In an announcement on its blog, Netflix said the new user interface is more immersive and provides greater “focus” on the service’s catalog of nearly 16,000 streaming titles. Indeed, the free new app displays twice as many movies and TV shows on the page as before.
Users simply swipe the screen from left or right to scroll for movies or TV programs — a feature common on Netflix’s desktop interface.
“We listened to you, revamped our design, and hope you'll enjoy it,” wrote Zal Bilimoria, who manages mobile products at Netflix.
Ironically, Netflix featured prominently when Apple created the tablet market with the launch of the iPad in April 2010 — emerging as one of the device’s top download apps.
Bilimoria said an update to the iPad user interface would be forthcoming in the next few weeks — a reality that didn’t sit well with some Apple users.
“You're doing the iPad last … the platform that outsells all the others combined,” wrote Joe Sensendorf in a comment on Netflix’s blog.
Responded Kevin Schmitt, “Silly Apple fans [who] think they should be entitled to everything first.”