Netflix Adds Kids Section to Xbox 3608 Aug, 2012 By: Erik Gruenwedel
Netflix Aug. 8 said it added its “Just for Kids” platform to Xbox 360, in addition to “People Search,” which allows subscribers to search for an actor or director and find movies and shows they’re associated with.
“Just for Kids” (see video) is designed to allow children and parents to more easily (and safely) browse Netflix’s streaming selection of kid-friendly TV shows and movies. Since its launch a year ago, Netflix said subs have watched more than two billion hours of kids’ titles.
In addition to the character-based selection, “Just for Kids” displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title.
Los Gatos, Calif.-based Netflix’s foray into children’s programming is widely considered responsible in part for ratings declines at Nickelodeon — a premise denied by Netflix and Nickelodeon parent Viacom.
Netflix on Xbox 360, which began in 2008, was a catalyst to the nascent subscription video-on-demand market, including adding more than 1 million Netflix subscribers in its first quarter of availability.