Hulu Plus Gets Nickelodeon Content9 Oct, 2012 By: Erik Gruenwedel
SVOD service also broadens Latino content selection
Hulu Plus, the $7.99 monthly subscription video-on-demand unit of ad-supported Hulu.com, Oct. 9 said it is streaming current season episodes of Nickelodeon programming, including new episodes of “SpongeBob SquarePants,” “Kung Fu Panda,” “The Penguins of Madagascar,” “Winx Club,” “Robot & Monster,” “The Legend of Korra” and “T.U.F.F. Puppy,” among others.
All Nickelodeon programming will be available on Hulu Plus without advertising 21 days after its broadcast air, according to a blog post by Andy Forssell, SVP of content with Hulu.
Hulu (and Hulu Plus), which is co-owned by The Walt Disney Co., News Corp. and NBC Universal, said the multiyear license agreement with Viacom makes it the only SVOD service offering current season episodes from Nickelodeon. The deal differs from Viacom's agreement with Netflix, which is limited in content and stipulates streaming only past seasons of programs.
Regardless, the new agreement underscores Viacom's desire to fortify slipping broadcast ratings at Nickelodeon with incremental dollars generated by SVOD. Ironically, increased availability of children's programming on Netflix has been linked to TV ratings declines at Nick.
In addition to Nickelodeon, Hulu Plus is broadening its Hulu Latino selection to include content from Viacom’s network for bilingual young Latinos, Tr3s.
During the next few months, Hulu Plus will begin adding Tr3s content to Hulu Latino — from the charm school chicas of “Niñas Mal” to the popular series following diverse Latino families facing major rites of passage, “Quiero Mis Quinces,” “Quiero Mi Boda” and “Quiero Mi Baby.”
And as election season heats up, Hulu will also offer next-day episodes of “The Colbert Report” and “The Daily Show with Jon Stewart” on the free Hulu service and in HD on Hulu Plus.
Hulu Plus will continue to offer current season and library programming on Hulu Plus from Viacom’s family of networks, including MTV, Comedy Central, VH1, SPIKE, TV Land and BET. The broad content offering includes more great Viacom programming like BET’s “American Gangster,” MTV’s “Jersey Shore,” Logo’s “RuPaul’s Drag Race,” “Spike TV’s “1000 Ways to Die” and VH1′s “Basketball Wives” and “Mob Wives,” among others.