‘Hell’s Kitchen’ Streaming on Hulu19 Jul, 2011 By: Erik Gruenwedel
Rare non-Netflix deal for celebrity chef Gordon Ramsay’s culinary boot camp includes all catalog and current-season episodes
Debmar-Mercury, a television program distributor owned by Lionsgate, July 19 said it has made available all eight seasons of “Hell’s Kitchen” available for streaming on subscription-based Hulu Plus — in addition to current season rebroadcasts available on ad-supported Hulu.
The content license agreement, which begins today, marks a switch from Netflix’s ongoing land grab for prime TV programming for its rapidly expanding SVOD service.
Indeed, the Los Gatos, Calif.-based online disc rental pioneer earlier this year secured a multiyear syndication deal licensing seven seasons of “Mad Men” for streaming on Netflix. Last year Epix, which is co-owned by Lionsgate, entered into a multiyear agreement with Netflix to stream an array of new theatrical releases and library titles.
“Digital networks are an important and complementary part of the overall distribution mix for a top-tier series like this,” said Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein in a statement. “Increased programming demand from digital video services benefits not only producers and distributors, but viewers who gain access to quality shows on screens of all sizes.”
Other Debmar-Mercury produced or distributed series include “The Wendy Williams Show,” “Family Feud,” “South Park,” “True Hollywood Story,” “Tyler Perry’s House of Payne” and spinoff “Meet the Browns,” among others.