IMS: Consumers Want Internet-Connected HDTVs24 Jul, 2012 By: Chris Tribbey
More than 30% of American consumers who plan on buying a new HDTV in the next year want one that connects to the Internet, according to a new consumer survey from IMS Research.
“The awareness and preference for Smart TVs and the video services and applications that can be accessed through them is increasing, creating a shift in consumer purchase behavior,” said Veronica Thayer, market analyst at IMS Research. “However, price, screen size and picture quality remain the primary purchase drivers in the U.S.”
Among those who have purchased a set in the past 12 months, 63% said LED technology was more important than Internet connectivity. However, those planning on purchasing a set in the next year place the two technologies on equal footing.