Fox Promotes Marcais, Finn15 Oct, 2012 By: Chris Tribbey
Twentieth Century Fox Home Entertainment has promoted Vincent Marcais to EVP of worldwide brand marketing and James Finn to the newly created position of SVP of worldwide communications, media and partnerships.
Marcais previously served as SVP of international marketing, while Finn’s expanded role sees him handling international publicity and corporate communications, as well as oversight of media and marketing partnerships and promotions for the division. Both report to Mary Daily, president and chief marketing officer of worldwide marketing.
“Vincent and James set success as a goal and then overachieve in whatever they do, from shaping and delivering disruptive campaigns across an expanding set of media platforms to effectively positioning our titles with consumers as the best in home entertainment experiences,’’ Daily said. “In their new positions, the resonance of their great work, spirit of collaboration and unbridled enthusiasm for addressing new challenges in this dynamic marketplace will extend across the global group.’’
Marcais oversaw the division’s international strategic marketing initiatives since 2009 and has served a key role in moving 20th Century Fox from purely a physical distribution company. He served as SVP of international brand marketing after coming to Los Angeles in 2006 from Fox’s London division.
Finn has handled communications for the division since 2009, covering 200 releases a year. Prior to joining the home entertainment division, he was VP of national publicity for Fox Searchlight Pictures in New York.