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Fox Formally Bows Digital HD

18 Sep, 2012 By: Erik Gruenwedel

The digital sellthrough platform revealed Sept. 7 officially launches today

Twentieth Century Fox Home Entertainment Sept. 18 officially announced the launch of Digital HD, a new initiative that allows consumers to download or stream more than 600 Fox films on connected devices. The titles, which cost less than $15, can be accessed through Amazon, CinemaNow, Google Play, iTunes, PlayStation, Vudu, Xbox Live and YouTube.

The studio also confirmed that sci-fi thriller Prometheus, which streets Oct. 9 on disc, will be its first UltraViolet release. Prometheus is also available now on Digital HD(see trailer), as are recent releases Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, The Watch and Diary of a Wimpy Kid: Dog Days.

Digital HD and Prometheus on UltraViolet were first revealed in a news report Sept. 7.

“With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium’s time has come,’’ Mike Dunn, president worldwide of 20th Century Fox Home Entertainment, said in a statement. “Digital HD redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands.”

Digital HD is aimed at combining earlier access to new releases, reduced pricing, and cloud-based digital storage for Fox movies on connected TVs, tablets or smartphones.

“Available in more than 50 countries, Digital HD is a brand that will define the convenience and selection that digital ownership brings,” said Mary Daily, president of worldwide marketing and chief marketing office with 20th Century Fox Home Entertainment. “Over time, Digital HD will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment.”

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