Fox Donating ‘Act of Valor’ Proceeds to Operation Homefront11 May, 2012 By: John Latchem
The June 5 DVD and Blu-ray release of 20th Century Fox Home Entertainment’s Act of Valor is now a little more significant for members of the U.S. Armed Forces.
Fox, in cooperation with production houses Relativity Media and The Bandito Brothers, will donate a portion of the proceeds of disc sales to Operation Homefront, a national nonprofit organization that provides emergency financial and other assistance to military families.
“We’re grateful that they are saluting these heroes with their support of our efforts to assist military families and wounded warriors,” said Jim Knotts, president and CEO of Operation Homefront.
The action film stars a group of active-duty U.S. Navy SEALs, alongside actors Roselyn Sanchez, Alex Veadov, Jason Cottle and Nestor Serrano, in a fictionalized account of a Navy SEAL operation. It earned $70 million in U.S. theaters.
“Our main objective in making Act of Valor was to honor the community, brotherhood and family sacrifice of our men and women in uniform,” co-directors Mike “Mouse” McCoy and Scott Waugh said in a statement. “We can’t think of a better way to continue doing that than by partnering with Operation Homefront, which is a truly admirable organization that directly supports the service members and families of those that put their life on the line for us every day.”