Chase Carey: 'Prometheus' Digital HD Release Spurs Home Entertainment6 Nov, 2012 By: Erik Gruenwedel
Twentieth Century Fox Home Entertainment’s Digital HD platform launch in September proved successful with the early retail release of sci-fi thriller Prometheus, News Corp. president Chase Carey said during a first-quarter fiscal call with analysts.
Speaking Nov. 6, Carey said Digital HD expands upon digital distribution opportunities while supporting beleaguered sellthrough at the same time. Fox is offering select new-release titles (and catalog) via electronic sellthrough for $15 three weeks ahead of the packaged-media street date.
“We continue to build upon digital distribution opportunities for feature films,” Carey said. “The Digital HD release of Prometheus was a success and energized new opportunities in the home entertainment segment over the next few years.”
Carey didn’t elaborate on the number of EST units sold for Prometheus. The film did land the top spot on both national physical media sales charts the week ended Oct. 14. It grossed $126.5 million domestically during its summer theatrical run.
Separately, the COO said securing distribution of DreamWorks Animation content theatrically, digitally and at retail beginning in 2013 is good business considering that studio’s event-type releases.
“We think a globally strong distribution network enables us to create incremental value out of that [deal],” Carey said. “This is a business that benefits from having a broader distribution of products. It’s not rocket science. We can make money at it.”