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UltraViolet Hits 3 Million Accounts, 6,000 Titles

21 Jun, 2012 By: Chris Tribbey

There are now more than 3 million registered accounts for UltraViolet, and more than 6,000 titles enabled with the buy once, play anywhere cloud-based content ecosystem.

The 3 million figure is a good sign for the studio-backed service, which gained 1 million users from April to May, after Walmart launched its disc-to-digital initiative.

Mitch Singer, chief digital strategy officer for Sony Pictures Technologies, and president of the Digital Entertainment Content Ecosystem (DECE), the cross-industry consortium behind UltraViolet, updated Home Media Magazine about where the service is today.

Amazon in January said it would sell UltraViolet-enabled titles, and studio representatives have said they expect Best Buy (a member of DECE) to follow Walmart’s lead with its own UltraViolet offering. Neither has announced a program yet, though Singer said more retailer support is on the way.

“We’re talking to everybody,” Singer said. “We do expect additional retailers to come on board by the end of the year.”

Singer said the DECE currently is testing the Common File Format (CFF) for UltraViolet and that UltraViolet-branded hardware is expected in 2013. 

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