NPD: 80% of Connected Blu-ray Players Stream Content20 Jun, 2012 By: Erik Gruenwedel
Devices connected to the Internet are changing how consumers interact with entertainment content
Blu-ray Disc players are increasingly used to access subscription video-on-demand content, according to new data from The NPD Group.
Port Washington, N.Y.-based NPD said Blu-ray players are among a group of connected devices that are changing how broadband consumers interact with home entertainment.
Nearly eight in 10 users who connect their Blu-ray player to access online content download television shows and movies via Hulu, Netflix and other SVOD services, compared with 69% of connected-TV users and 64% of connected video game console users. Tablets and smartphones tend to be used less frequently to access SVOD services. Nearly one quarter of connected tablet users and about 15% of connected smartphone users access these services on their devices, but consumption is growing.
“The growing installed base of Web-connected devices is already having implications for how consumers discover, consume and acquire entertainment content, and for how providers and retailers need to promote entertainment content to consumers,” said Russ Crupnick, SVP of industry analysis for The NPD Group. “Once primarily the domain of tech-savvy young male early adopters, downloading entertainment content to tablets, TVs and game consoles is now much more common among regular American moms, dads — and their kids, too.”
Listening to music in the home or on the go is also being influenced by connected devices, according to NPD. Just under a third of smartphone users and connected-TV users (31%) who access online content use their devices to stream music or listen to Internet radio, compared with just under 20% for tablet users and video-game console users. The usage profile for the various smart connected device types also varies widely for online video games and game apps.
“The evolution of entertainment content acquisition has obviously been driven by wild growth in, and availability of, Web-connected devices now commonly seen both inside and outside of the home,” Crupnick said. “The once-ubiquitous desktop computer has given way to connected televisions, Blu-ray players, notebook computers, tablets and smartphones, which have enjoyed tremendous growth in the past two years.”